Course Brief

The aim of this unit is to extend learners' understanding of the potential of visual imagery as a means of communication, including the codes used in different cultures. This unit requires learners to study visual communication codes used in a variety of situations, cultures and sub cultures. Learners will be expected to recognise the importance of style and genre in visual imagery and to examine the roles of time and sequence in visual communication. Learners will consider elements of effective communication and information dissemination in its broadest sense, from simple juxtapositions, through to the manipulation of texts and images to develop their ability to be understood as a visual communicator. Learners will be encouraged to work on several tasks, introducing communication theories and semiotics, which will combine in practical project work that demonstrates the ability to produce work which communicates intended messages to target audiences. 

  • This course is offered in 51 hours

n successful completion of this unit a learner will:

  1. Understand the use of visual imagery in different cultures and sub-cultures
  2. Understand the use of sequencing to communicate with a series of images
  3. Be able to communicate meanings, messages and information using images
  4. Be able to produce visual imagery aimed at different audiences.


  • BTEC Higher National Diploma (HND) Graphic Design

    The Pearson BTEC Higher National Diploma (HND) in Graphic Design is an internationally recognized qualification that prepares students for employment in the design sector in areas such as Web Design, Animation, Marketing, Illustration, Multimedia as well as the business aspects of Corporate and Freelance design. Pearson is the largest International awarding body approved by the UK government; it has the widest range of UK academic and vocational qualifications available to schools, colleges and organizations worldwide; operating in over 110 countries, over two million people study for Pearson qualifications in over 7000 centres annually. Graduates will be able to gain direct access to the extended final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.