Course Brief

This course is all about making the right strategic choices, examining the ways in which these can be made and the means by which they can be achieved. Competitive Strategy develops a set of analytical approaches and tools to help formulate and evaluate these strategies topic by topic.

  • 45 Contact Hours
Topics covered
  • Analysis of the environment.
  • Strategies for competitive advantage.
  • The evolution of competitive advantage.
  • Vertical links and moves.
  • Horizontal links and moves.
  • International strategy.
  • Making the moves.