Course Brief

This unit focuses on developing learners' skills at writing copy for advertising, working individually and in creative teams to meet the needs of advertising briefs. The unit requires learners to produce text and write copy for advertising and develop typographic and visual design skills. The unit also develops learners' skills at working collaboratively to solve problems and generate solutions. Learners will work in creative teams which mirror industrial practice. Learners should examine trends and formats for writing copy and explore types of language and meaning used in advertising. Learners should develop a critical awareness of how words and meaning are used in advertising in order to develop successful outcomes. Case studies of advertising campaigns, visiting speakers, off-site visits will deepen the vocational content of this unit.

  • This course is offered in 51 hours

On successful completion of this unit a learner will:

  1. Understand the roles and working methods of creative teams in advertising
  2. Be able to produce writing skills to produce copy for advertising purposes
  3. Be able to evaluate advertising copy.
  • BTEC Higher National Diploma (HND) Graphic Design

    The Pearson BTEC Higher National Diploma (HND) in Graphic Design is an internationally recognized qualification that prepares students for employment in the design sector in areas such as Web Design, Animation, Marketing, Illustration, Multimedia as well as the business aspects of Corporate and Freelance design. Pearson is the largest International awarding body approved by the UK government; it has the widest range of UK academic and vocational qualifications available to schools, colleges and organizations worldwide; operating in over 110 countries, over two million people study for Pearson qualifications in over 7000 centres annually. Graduates will be able to gain direct access to the extended final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.