Course Brief

This course is the capstone and final course in your Master's programme. It covers the core areas of strategic management and uses the general management setting to integrate ideas across the core disciplines covered in other MBA core courses. Developing and Executing Strategy begins by examining the evolution of management and academic thinking around strategy and strategic management over the past 50 years, reviews the diversity of contemporary strategy theory and practice and examines the role of strategy in the management of different types of organisations.

The course then examines a variety of aspects of strategy, such as strategic intent, analysis, strategic options and implementation. At each stage the links with other management disciplines, such as leadership, organisational behaviour, economics, marketing and finance are considered. Finally an integrative framework for strategic decision-making is presented, which facilitates a holistic approach to complex business and management issues.


  • 50 - 60 Contact Hours

Topics include:

Introduction to Strategy and Strategists
Strategic Intent
Strategic Issue Diagnosis 
Interpreting and Analysing the Environment
Analysing the Organisation
Generating, Selecting and Evaluating Strategic Options
Strategy Implementation and Practice

The course encourages students to think and operate at the strategic level in a range of dynamic settings through integration of ideas across core business disciplines.
  • Master of Business Administration - MBA

     

                  

     

    An MBA for tomorrow's leaders, today!

    The Edinburgh Business School, Heriot-Watt University MBA programme covers key management disciplines, including people skills, economics, marketing, accounting, finance, strategic planning and project management.

    Students are drawn to the MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects.

    The MBA encompasses seven core courses and two elective courses.

     

    About Heriot-Watt University

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table.  In addition, Heriot-Watt is ranked in the top 300 universities worldwide  by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year .

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTER'S PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

     

    EVENTS

    • Registration for the January 2021 semester commences on November 2nd, 2020
    • The January 2021 semester starts on January 17th, 2021

     

    Master's Online Tuition Schedule: January to May 2021

     

    For further information

    Download our January 2021 prospectus

     

    View other EBS Heriot-Watt University Master's Degrees

  • MBA with Specialism in Finance

     

                  

     

    It takes skill, determination and of course, specialist knowledge. The Edinburgh Business School, Heriot-Watt University specialist MBAs give you just that depth of understanding. The MBA with specialism in Finance encompasses eight core courses and three specialist courses in Finance.

    Your MBA with Finance Specialism is designed with Finance professionals in mind, and those who want to strengthen their knowledge and boost their career.

     

    About Heriot-Watt University

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table.  In addition, Heriot-Watt is ranked in the top 300 universities worldwide  by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year .

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTER'S PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

     

    EVENTS

    • Registration for the January 2021 semester commences on November 2nd, 2020
    • The January 2021 semester starts on January 17th, 2021

     

    Master's Online Tuition Schedule: January to May 2021

     

    For further information

    Download our January 2021 prospectus

     

    View other EBS Heriot-Watt University Master's Degrees

  • MBA with Specialism in Strategic Planning

     

                  

     

    It takes skill, determination and of course, specialist knowledge.

    Our MBA with Specialism in Strategic Planning gives you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist course in Strategic Planning.

    Designed for individuals who are, or intend to become, Senior Managers holding substantive positions in large public or private sector organisations.

     

    About Heriot-Watt University

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table.  In addition, Heriot-Watt is ranked in the top 300 universities worldwide  by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year .

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTER'S PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

     

    EVENTS

    • Registration for the January 2021 semester commences on November 2nd, 2020
    • The January 2021 semester starts on January 17th, 2021

     

    Master's Online Tuition Schedule: January to May 2021

     

     
  • MSc. Financial Management

     

                  

     

    The MSc. Financial Management is targeted at finance professionals and other professionals who want to develop a career in financial management, and who require a wide-ranging understanding of financial techniques and their application - but do not require high-level mathematical understanding of finance theories.

    The MSc. Financial Management encompasses five core courses and four elective courses in Finance.

    Careers in finance depend upon a strong understanding of the foundations of finance, investment behaviour and the dynamic nature of finance, and the MSc. will provide a strong preparation for a career in a wide variety of positions within the finance profession.

    ACCA members can gain a fast-track entry through free-of-charge credit transfer and exemption when they matriculate for the MSc. in Financial Management or the MBA programme offered by Edinburgh Business School, Heriot-Watt University.

    Entitlement to credit transfer or exemption will be assessed on an individual basis. A maximum of four exemptions from the nine-module programme may be available.

     

    About Heriot-Watt University

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table.  In addition, Heriot-Watt is ranked in the top 300 universities worldwide  by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year .

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTER'S PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

     

    EVENTS

    • Registration for the January 2021 semester commences on November 2nd, 2020
    • The January 2021 semester starts on January 17th, 2021

     

    Master's Online Tuition Schedule: January to May 2021