Course Brief

This programme will provide participants with the framework and tools to help them to create a digital marketing strategy for their own organisation. Participants will be taken through the steps of the digital planning framework as well as be introduced to some of the tools that can be used to create a strategy. This programme will also provide guidance to participants on the type of analytics that can be used to measure ROI of digital campaigns.

  • 20 Contact Hours

On completion of this course, learners will be able to:

  1. Understand the elements of the digital marketing plan
  2. Understand the basics of the digital marketing tool kit
  3. Develop a digital marketing strategy, objectives and measurement plan


Please click here to view the full Course Outline

If you are a continuing student, and are already enrolled onto the SBCS E-Learning Platform, please log on to the platform with your existing credentials and then paste the following link onto the search bar:
This would take you directly to the page to make payment.

If you are a new student, you will be required to create an SBCS E-Learning Account.

Here are the steps:
1) Fill out the New Account form with your details.
2) An email will be immediately sent to your email address.
3) Read your email, and click on the web link it contains.
4) Your account will be confirmed and you will be directed to the homepage to log in.
5) Once you are logged onto the platform, paste the following link onto the search bar:
6) The link would take you directly to the page to make payment.

Once you have created an account, please select the Payment Link which would have been forwarded by the Academic Department.

You will be taken to the course page. Click on the “Send payment via PayPal” button

If you have an existing PayPal account, you can sign in and proceed with payment.

If you do not have a PayPal account, choose the “Create a PayPal account” option and proceed.
NB: Please double check that the accurate course has been selected.

If you do not have a PayPal account, or a credit card, you can visit the Advisory and Admissions department at any of our four campuses (Champs Fleurs, Port of Spain, San Fernando, Trincity) to register.

Our office hours are as follows (excluding public holidays):

Monday – Thursday: 8:00am – 6:00pm

Friday: 8:00am – 4:00pm

Saturday: 8:00am – 3:00pm

Once payment is completed via PayPal, you will gain immediate access to the course. However, if payment is made otherwise, you will be enrolled onto the e-learning platform by an administrator, and the relevant information will be sent via email within 3-5 days.

Note that once registered and enrolled, participants would have full access to the course, and ALL course material. Therefore, a NO REFUND policy will be implemented.

For further information, please send an email to or call 663-7227 extensions 1110-1114.

There are no schedules at this time.

However, SBCS Global Learning Institute would be willing to provide Corporate Training for interested persons at a time and location that is most suitable. We can provide training on-site at your location, or off-site at any of our three (3) campuses – (Champs Fleurs, San Fernando, Trincity).

Contact us at or 663-7227 ext. 1110-1113.

  • Digital Marketing

    These courses gives participants a practical understanding of the fundamentals of digital marketing that can be applied to their business environment. Students are exposed to web based marketing tools with the view of incorporating new media into traditional media and marketing planning.