Course Brief

With the explosion in virtual and multi-media channels come important new opportunities to grow business. Marketing Channels will show how to achieve market value and sustainable competitive advantage, ensuring you speak to the right people in the right way.


  • 60 Contact Hours
Topics covered
  • Where mission meets market.
  • Channel roles in a dynamic marketplace.
  • Conventional marketing systems.
  • Marketing mix and relationship marketing.
  • Environmental scanning: managing uncertainty.
  • Legal developments in marketing channels.
  • Ethical issues in relationship marketing.
  • Global challenges and opportunities.
  • Channel climate.
  • Conflict resolution strategies.
  • Information systems and relationship logistics.
  • Cultivating positive channel relationships.
  • Transaction costs in marketing channels.
  • Vertical marketing systems.
  • Franchising: an emerging global trend.
  • Long-term inter-firm relationships.
  • The emerging role of strategic alliances.
  • Strategic implications for the new millennium.
  • MBA with Specialism in Marketing

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    It takes skill, determination and of course specialist knowledge.

    Our specialist MBAs give you just that depth of understanding,this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.

    An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.

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    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

     

    REGISTRATION DATES FOR THE JULY 2017 SEMESTER:

    • June 5th - July 1st, 2017

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    MASTERS INFORMATION SESSIONS 2017

    • Champs Fleurs: Saturday, May 20th, 2017 10:00 am - 3:00 pm
    • San Fernando: Saturday, May, 27th, 2017 10:00 am - 3:00 pm

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    Why choose the EBS Heriot Watt University MBA or Msc. Degree?

     

    EBS Prospectus

  • Master in Business Administration - MBA

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    The Edinburgh Business School MBA, Heriot-Watt University has been ranked as Europe's Largest Distance Learning MBA and the second largest in the world by the Financial Times Newspaper survey of approximately 20 of the top global distance learning MBAs.

    With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made them one of the top UK universities for business and industry.

    Heriot-Watt University is a vibrant, forward-looking university, well known for the quality of their degrees with employers actively seeking out there graduates.

    Heriot-Watt is also Scotland’s most international university with an unsurpassed international in-country presence. They deliver programmes to 11,800 students in 150 countries around the world.

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    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

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    REGISTRATION DATES FOR THE JULY 2017 SEMESTER:

    • June 5th - July 1st, 2017

    forced_whitespace

    MASTERS INFORMATION SESSIONS 2017

    • Champs Fleurs: Saturday, May 20th, 2017 10:00 am - 3:00 pm
    • San Fernando: Saturday, May, 27th, 2017 10:00 am - 3:00 pm

     

    EBS Prospectus


    Are you ready to be a global professional?

    Why choose the EBS, Heriot Watt University MBA or Msc. Degree. Dr. Robin R. Maraj, Executive Director.

    My MBA

    Students share their experiences pursuing the EBS Masters at SBCS.


    Why the Heriot-Watt Masters?

    Globally recognised

    Offered in over 160 countries across the globe and in 4 languages, the EBS MBA is chosen for its intellectual challenge, ability to greatly enhance career prospects and flexibility.

    Transform your Career

    SBCS offers you a life-changing learning experience that will transform you into a management professional with a globally respected qualification.

    Fits your lifestyle

    The programmes can be studied and financed one module at a time, if so desired; with face to face support or with online support, either in the form of revision or full tuition classes by SBCS tutors.

     

    Accomplished, knowledgeable lecturers

    Our teaching faculty at SBCS comprise of industry professionals with impeccable academic credentials, who have attended formal teaching courses, making them well equipped to deliver to you a transformative educational experience.

    Blended Learning Environment

    A range of simulations and web based tools are provided online to support your mastery of our courses. Our campuses have been designed with one goal in mind, to provide a learning environment that is safe, connected, comfortable, supportive and convenient.

    Leverage Global Partnerships (ACCA-EBS Partnership)

    ACCA members can gain fast-track entry through credit transfer when they matriculate for the MSc. in Financial Management and exemptions for up to 4 modules when they matriculate for the MBA.

     

    View other EBS Heriot Watt University MBA or Msc. Degree...

  • MSc. Marketing

     

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    The MSc. in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organizations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

    There are two tuition intakes per year for all courses:

    • January - May
    •         July - November

     

    REGISTRATION DATES FOR THE JULY 2017 SEMESTER:

    • June 5th - July 1st, 2017

    forced_whitespace

    MASTERS INFORMATION SESSIONS 2017

    • Champs Fleurs: Saturday, May 20th, 2017 10:00 am - 3:00 pm
    • San Fernando: Saturday, May, 27th, 2017 10:00 am - 3:00 pmforced_whitespace

     

    Why choose the EBS Heriot Watt University MBA or Msc. Degree?

     

    EBS Prospectus