Course Brief

With the explosion in virtual and multi-media channels come important new opportunities to grow business. Marketing Channels will show how to achieve market value and sustainable competitive advantage, ensuring you speak to the right people in the right way.


  • 60 Contact Hours
Topics covered
  • Where mission meets market.
  • Channel roles in a dynamic marketplace.
  • Conventional marketing systems.
  • Marketing mix and relationship marketing.
  • Environmental scanning: managing uncertainty.
  • Legal developments in marketing channels.
  • Ethical issues in relationship marketing.
  • Global challenges and opportunities.
  • Channel climate.
  • Conflict resolution strategies.
  • Information systems and relationship logistics.
  • Cultivating positive channel relationships.
  • Transaction costs in marketing channels.
  • Vertical marketing systems.
  • Franchising: an emerging global trend.
  • Long-term inter-firm relationships.
  • The emerging role of strategic alliances.
  • Strategic implications for the new millennium.
  • MBA with Specialism in Marketing

     

                  

     

    It takes skill, determination and of course specialist knowledge.

    Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.

    An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.

     

    ACCREDITATION

    Heriot-Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK

    Ranked in the Complete University Guide 2018

    • 28th in the UK and 3rd in Scotland
    • Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTERS’ PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

     

    EVENTS

    REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:

    • November 18th – December 14th, 2017

     

    MASTERS INFORMATION SESSIONS

    • Champs Fleurs: Saturday, November 11th, 2017 10:00 am – 1:00 pm
    • San Fernando: Saturday, November 18th, 2017 10:00 am – 1:00 pm

     

     EBS Prospectus

    VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE

  • Master in Business Administration - MBA

     

                  

     

    The Edinburgh Business School MBA, Heriot-Watt University has been ranked as Europe's Largest Distance Learning MBA and the second largest in the world by the Financial Times Newspaper survey of approximately 20 of the top global distance learning MBAs.

    With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made them one of the top UK universities for business and industry.

    Heriot-Watt University is a vibrant, forward-looking university, well known for the quality of their degrees with employers actively seeking out there graduates.

    Heriot-Watt is also Scotland’s most international university with an unsurpassed international in-country presence. They deliver programmes to 11,800 students in 150 countries around the world.

     

    ACCREDITATION

    Heriot Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK

    Ranked in the Complete University Guide 2018

    • 28th in the UK and 3rd in Scotland
    • Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTERS’ PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

     

    EVENTS

    REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:

    • November 18th – December 14th, 2017

     

    MASTERS INFORMATION SESSIONS

    • Champs Fleurs: Saturday, November 11th, 2017 10:00 am – 1:00 pm
    • San Fernando: Saturday, November 18th, 2017 10:00 am – 1:00 pm

     

    EBS Prospectus

    View other EBS Heriot Watt University Masters Degree

  • MSc. Marketing

     

                  

     

    An MSc for those keen to gain a greater understanding of the role marketing can play in the running of successful businesses and organisations.

    This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.

    This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
    subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.

    You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.

     

    ACCREDITATION

    Heriot-Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK

    Ranked in the Complete University Guide 2018

    • 28th in the UK and 3rd in Scotland
    • Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTERS’ PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

    There are two tuition intakes per year for all courses:

    • January - May
    •         July - November

     

    EVENTS

    REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:

    • November 18th – December 14th, 2017

     

    MASTERS INFORMATION SESSIONS

    • Champs Fleurs: Saturday, November 11th, 2017 10:00 am – 1:00 pm
    • San Fernando: Saturday, November 18th, 2017 10:00 am – 1:00 pm

     

     EBS Prospectus

    VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE