Course Brief

This module focuses on providing students with the skills to enable them to practise in the field of marketing research.

  • 60 hours

One (1) written paper

  • Master in Business Administration - MBA


    The Edinburgh Business School MBA, Heriot-Watt University has been ranked as Europe's Largest Distance Learning MBA and the second largest in the world by the Financial Times Newspaper survey of approximately 20 of the top global distance learning MBAs.

    With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made them one of the top UK universities for business and industry.

    Heriot-Watt University is a vibrant, forward-looking university, well known for the quality of their degrees with employers actively seeking out there graduates.

    Heriot-Watt is also Scotland’s most international university with an unsurpassed international in-country presence. They deliver programmes to 11,800 students in 150 countries around the world.


    There are two tuition intakes per year for all courses:

    • January - May
    • July - November



    • June 5th - July 1st, 2017



    • Champs Fleurs: Saturday, May 20th, 2017 10:00 am - 3:00 pm
    • San Fernando: Saturday, May, 27th, 2017 10:00 am - 3:00 pm


    EBS Prospectus

    Are you ready to be a global professional?

    Why choose the EBS, Heriot Watt University MBA or Msc. Degree. Dr. Robin R. Maraj, Executive Director.

    My MBA

    Students share their experiences pursuing the EBS Masters at SBCS.

    Why the Heriot-Watt Masters?

    Globally recognised

    Offered in over 160 countries across the globe and in 4 languages, the EBS MBA is chosen for its intellectual challenge, ability to greatly enhance career prospects and flexibility.

    Transform your Career

    SBCS offers you a life-changing learning experience that will transform you into a management professional with a globally respected qualification.

    Fits your lifestyle

    The programmes can be studied and financed one module at a time, if so desired; with face to face support or with online support, either in the form of revision or full tuition classes by SBCS tutors.


    Accomplished, knowledgeable lecturers

    Our teaching faculty at SBCS comprise of industry professionals with impeccable academic credentials, who have attended formal teaching courses, making them well equipped to deliver to you a transformative educational experience.

    Blended Learning Environment

    A range of simulations and web based tools are provided online to support your mastery of our courses. Our campuses have been designed with one goal in mind, to provide a learning environment that is safe, connected, comfortable, supportive and convenient.

    Leverage Global Partnerships (ACCA-EBS Partnership)

    ACCA members can gain fast-track entry through credit transfer when they matriculate for the MSc. in Financial Management and exemptions for up to 4 modules when they matriculate for the MBA.


    View other EBS Heriot Watt University MBA or Msc. Degree...

  • This module focuses on providing students with the skills to enable them to practise in the field of marketing research.
  • BSc (Hons) Business Administration

    This programme is designed to prepare you for a career in modern business and management.