Course Brief
This course provides a solid understanding of the marketing research process, as well as the skills necessary to undertake both qualitative and quantitative research. The emphasis is firmly on the practical application of the discipline, using research to solve real marketing problems.
This course is available for purchase through SBCS GLI until January 2022. Examinations are available until August 2023.
- 45-60 contact hours
- The nature of marketing research.
- Planning the research project.
- Secondary data.
- Sampling.
- Surveys.
- Measurement and scaling.
- Questionnaires.
- Qualitative research.
- Observations and experiments.
- Quantitative data analysis.
- Qualitative data analysis.
- Evaluating, reports and presentation.
- Applied marketing research.
- Marketing research settings: business-to-business, services and internal marketing.
- Global marketing research.
- Marketing decision-support systems.
- Master of Business Administration - MBA
An MBA for tomorrow's leaders, today!
The Edinburgh Business School, Heriot-Watt University MBA programme covers key management disciplines, including people skills, economics, marketing, accounting, finance, strategic planning and project management.
Students are drawn to the MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects.
The MBA encompasses seven core courses and two elective courses.
About Heriot-Watt University
Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.
Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table. In addition, Heriot-Watt is ranked in the top 300 universities worldwide by the Times Higher Education World University Rankings.
The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.
In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year .
EVENTS
• Registration for the January 2021 semester commences on November 2nd, 2020 • The January 2021 semester starts on January 17th, 2021
Master's Online Tuition Schedule: January to May 2021
For further information
Download our January 2021 prospectus.
View other EBS Heriot-Watt University Master's Degrees
- MBA with Specialism in Marketing
It takes skill, determination and of course specialist knowledge.
Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.
An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 29th out of 130 UK universities in the Complete University Guide 2021.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
REGISTRATION PERIOD FOR THE JULY 2020 SEMESTER:
- June 27th - July 11th, 2020
SEMESTER STARTS:
- July 13th, 2020
Masters PT July - December 2020 Tuition Schedule
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE
- MSc. Marketing (Continuing Students only)
An MSc for those keen to gain a greater understanding of the role marketing can play in the running of successful businesses and organisations.
This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.
This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 29th out of 130 UK universities in the Complete University Guide 2021.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
EVENTS
REGISTRATION PERIOD FOR THE JULY 2020 SEMESTER:
- June 27th - July 11th, 2020
SEMESTER STARTS:
- July 13th, 2020
Masters PT July - December 2020 Tuition Schedule
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE