Course Brief

This course provides a solid understanding of the marketing research process, as well as the skills necessary to undertake both qualitative and quantitative research. The emphasis is firmly on the practical application of the discipline, using research to solve real marketing problems.

This course is available for purchase through SBCS GLI until January 2022. Examinations are available until August 2023.

  • 45-60 contact hours

Topics covered
  • The nature of marketing research.
  • Planning the research project.
  • Secondary data.
  • Sampling.
  • Surveys.
  • Measurement and scaling.
  • Questionnaires.
  • Qualitative research.
  • Observations and experiments.
  • Quantitative data analysis.
  • Qualitative data analysis.
  • Evaluating, reports and presentation.
  • Applied marketing research.
  • Marketing research settings: business-to-business, services and internal marketing.
  • Global marketing research.
  • Marketing decision-support systems.

  • Master of Business Administration - MBA

     

                  

     

    An MBA for tomorrow's leaders, today!

    The globally recognized Edinburgh Business School, Heriot-Watt University MBA programme, offered via SBCS GLI, Trinidad, covers key management disciplines, including people skills, economics, marketing, financial decision making, project management and strategy. 

    Students are drawn to this popular MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects. 

    This ACTT-recognised MBA encompasses seven core courses and two elective courses which are all industry-relevant and practical in nature and taught by excellent and experienced lecturers. 

     Our flexible programme structure and affordable payment plans are ideal for anyone wishing to attain a high-quality Master’s qualification. 

    Assessments for all courses are currently facilitated via take-at-home examinations (one per course) No course-work or final thesis is applicable for this programme.

     

    About Heriot-Watt University

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table.  In addition, Heriot-Watt is ranked in the top 300 universities worldwide  by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year.

     

    EVENTS

    • Registration for the January 2022 semester commences on November 1st, 2021 
• The January 2022 semester starts on January 16th, 2022

     

    Master's Online Tuition Schedule: January 2022

     

    For further information

    Download Our January 2022 prospectus

     

    View other EBS Heriot-Watt University Master's Degrees

  • MBA with Specialism in Marketing

     

                  

     

    It takes skill, determination and of course specialist knowledge.

    Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.

    An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.

     

    ACCREDITATION

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTERS’ PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

     

    EVENTS

     

    REGISTRATION PERIOD FOR THE JULY 2020 SEMESTER:

    • June 27th - July 11th, 2020

     

    SEMESTER STARTS:

    • July 13th, 2020

     

    Masters PT July - December 2020 Tuition Schedule

     

    For further information:

    EBS Prospectus

     

    VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE

  • MSc. Marketing (Continuing Students only)

     

                  

     

    An MSc for those keen to gain a greater understanding of the role marketing can play in the running of successful businesses and organisations.

    This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.

    This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
    subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.

    You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.

     

    ACCREDITATION

     

    EVENTS

     

    REGISTRATION PERIOD FOR THE JULY 2020 SEMESTER:

    • June 27th - July 11th, 2020

     

    SEMESTER STARTS:

    • July 13th, 2020

     

    Masters PT July - December 2020 Tuition Schedule

     

    For further information:

    EBS Prospectus

     

    VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE