Course Brief
This course provides a solid understanding of the marketing research process, as well as the skills necessary to undertake both qualitative and quantitative research. The emphasis is firmly on the practical application of the discipline, using research to solve real marketing problems.
- 45-60 contact hours
- The nature of marketing research.
- Planning the research project.
- Secondary data.
- Sampling.
- Surveys.
- Measurement and scaling.
- Questionnaires.
- Qualitative research.
- Observations and experiments.
- Quantitative data analysis.
- Qualitative data analysis.
- Evaluating, reports and presentation.
- Applied marketing research.
- Marketing research settings: business-to-business, services and internal marketing.
- Global marketing research.
- Marketing decision-support systems.
- Master of Business Administration - MBA
The Edinburgh Business School is the Graduate School of Business of the Heriot-Watt University.
With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made them one of the top UK universities for business and industry.
Heriot-Watt is one of the oldest higher education institutions in the UK. It gained university status by Royal Charter in 1966.
It is a vibrant, forward-looking university, well known for the quality of their degrees with employers actively seeking out there graduates.
Heriot-Watt is also Scotland’s most international university with an unsurpassed international in-country presence. They deliver programmes to over 10,000 students in 166 countries around the world.
ACCA graduates can gain a fast-track entry through free-of-charge credit transfer or exemption when they matriculate for the MSc. in Financial Management or the MBA programme offered by Edinburgh Business School, Heriot-Watt University.
Entitlement to credit transfer or exemption will be assessed on an individual basis. A maximum of four exemptions from the nine-module programme may be available. Click here for further information.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35th out of 132 UK universities in the Complete University Guide 2020.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
SEMESTER STARTS:
- July 7th, 2019
For further information:
View other EBS Heriot Watt University Masters Degree
- MBA with Specialism in Marketing
It takes skill, determination and of course specialist knowledge.
Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.
An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35th out of 132 UK universities in the Complete University Guide 2020.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
SEMESTER STARTS:
- July 7th, 2019
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE
- MSc. Marketing
An MSc for those keen to gain a greater understanding of the role marketing can play in the running of successful businesses and organisations.
This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.
This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35th out of 132 UK universities in the Complete University Guide 2020.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
SEMESTER STARTS:
- July 7th, 2019
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE