Course Brief

This course provides a solid understanding of the marketing research process, as well as the skills necessary to undertake both qualitative and quantitative research. The emphasis is firmly on the practical application of the discipline, using research to solve real marketing problems.

  • 60 contact hours

Topics covered
  • The nature of marketing research.
  • Planning the research project.
  • Secondary data.
  • Sampling.
  • Surveys.
  • Measurement and scaling.
  • Questionnaires.
  • Qualitative research.
  • Observations and experiments.
  • Quantitative data analysis.
  • Qualitative data analysis.
  • Evaluating, reports and presentation.
  • Applied marketing research.
  • Marketing research settings: business-to-business, services and internal marketing.
  • Global marketing research.
  • Marketing decision-support systems.

  • Master in Business Administration - MBA

     

                  

     

    The Edinburgh Business School MBA, Heriot-Watt University has been ranked as Europe's Largest Distance Learning MBA and the second largest in the world by the Financial Times Newspaper survey of approximately 20 of the top global distance learning MBAs.

    With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made them one of the top UK universities for business and industry.

    Heriot-Watt University is a vibrant, forward-looking university, well known for the quality of their degrees with employers actively seeking out there graduates.

    Heriot-Watt is also Scotland’s most international university with an unsurpassed international in-country presence. They deliver programmes to 11,800 students in 150 countries around the world.

     

    ACCREDITATION

    Heriot Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK

    Ranked in the Complete University Guide 2018

    • 28th in the UK and 3rd in Scotland
    • Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering

     

    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

     

    REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:

    • November 25th - December 14th, 2017

     

    MASTERS INFORMATION SESSIONS

    • Champs Fleurs: Saturday, November 11th, 2017 10:00 am - 1:00 pm
    • San Fernando: Saturday, November 18th, 2017 10:00 am - 1:00 pm

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    EBS Prospectus

    Are you ready to be a global professional?

    Why choose the EBS, Heriot Watt University MBA or Msc. Degree. Dr. Robin R. Maraj, Executive Director.

    My MBA

    Students share their experiences pursuing the EBS Masters at SBCS.

    Why the Heriot-Watt Masters?

    Globally recognised

    Offered in over 160 countries across the globe and in 4 languages, the EBS MBA is chosen for its intellectual challenge, ability to greatly enhance career prospects and flexibility.

    Transform your Career

    SBCS offers you a life-changing learning experience that will transform you into a management professional with a globally respected qualification.

    Fits your lifestyle

    The programmes can be studied and financed one module at a time, if so desired; with face to face support or with online support, either in the form of revision or full tuition classes by SBCS tutors.

     

    Accomplished, knowledgeable lecturers

    Our teaching faculty at SBCS comprise of industry professionals with impeccable academic credentials, who have attended formal teaching courses, making them well equipped to deliver to you a transformative educational experience.

    Blended Learning Environment

    A range of simulations and web based tools are provided online to support your mastery of our courses. Our campuses have been designed with one goal in mind, to provide a learning environment that is safe, connected, comfortable, supportive and convenient.

    Leverage Global Partnerships (ACCA-EBS Partnership)

    ACCA members can gain fast-track entry through credit transfer when they matriculate for the MSc. in Financial Management and exemptions for up to 4 modules when they matriculate for the MBA.

     

    View other EBS Heriot Watt University MBA or Msc. Degree...

  • This course provides a solid understanding of the marketing research process, as well as the skills necessary to undertake both qualitative and quantitative research. The emphasis is firmly on the practical application of the discipline, using research to solve real marketing problems.