Course Brief

This unit aims to develop learners' understanding of personal style in graphic design, through research. The unit also aims to develop skills in communicating a personal style. Learners should already have investigated a particular specialisation with an individual style of expression and visual imagery. Learners will explore a broad range of media to communicate a wide range of messages using historical and contemporary examples. Learners will be encouraged to experiment and explore the limits of their preconceived ideas and abilities. Contemporary styles in visual communication will be seen in context and learners will be encouraged to look towards their continuous progression in design. At the conclusion of the unit a learner should have a sequential portfolio of work that demonstrates a willingness to experiment with different media. Learners should also test their own convictions of the style they favour and an ability to use it to communicate a wide range of messages to different audiences.

  • This course is offered in 51 hours

On successful completion of this unit a learner will:

  1. Understand the historical and contemporary origins of the chosen personal style
  2. Be able to select media to develop personal style
  3. Be able to communicate using a personal style
  4. Be able to evaluate personal style.
  • BTEC Higher National Diploma (HND) Graphic Design

    The Pearson BTEC Higher National Diploma (HND) in Graphic Design is an internationally recognized qualification that prepares students for employment in the design sector in areas such as Web Design, Animation, Marketing, Illustration, Multimedia as well as the business aspects of Corporate and Freelance design. Pearson is the largest International awarding body approved by the UK government; it has the widest range of UK academic and vocational qualifications available to schools, colleges and organizations worldwide; operating in over 110 countries, over two million people study for Pearson qualifications in over 7000 centres annually. Graduates will be able to gain direct access to the extended final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.