Course Brief

Business strategy can be defined as the application of thoughtful analysis to real-world problems.

This course offers just that, with a series of case examples drawn from a wide range of industries and business situations, as well as colleagues who have demonstrated competence in this field.

This course is available for purchase through SBCS GLI until January 2022. Examinations are available until August 2023.

  • 45-60 Contact Hours
Topics covered
  • The strategic negotiation process model.
  • Basics of contracts.
  • Pay, benefits and union negotiations.
  • Managing complex negotiations.
  • Organisational growth strategies.
  • Bid strategies and tender negotiations.
  • Analysis and diagnosis.
  • The negotiation agenda.
  • Master of Business Administration - MBA




    An MBA for tomorrow's leaders, today!

    The Edinburgh Business School, Heriot-Watt University MBA programme covers key management disciplines, including people skills, economics, marketing, accounting, finance, strategic planning and project management.

    Students are drawn to the MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects.

    The MBA encompasses seven core courses and two elective courses.


    About Heriot-Watt University

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table.  In addition, Heriot-Watt is ranked in the top 300 universities worldwide  by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year.



    • Registration for the July 2021 semester commences on May 17th, 2021 
    • The July 2021 semester starts on July 18th, 2021


    Master's Online Tuition Schedule: July 2021


    For further information

    Download Our July 2021 prospectus


    View other EBS Heriot-Watt University Master's Degrees

  • MSc. Strategic Planning (Continuing Students only)




    The MSc. in Strategic Planning is the capstone of the core modules in the MBA programme as it draws from the main business disciplines covered in the other six core modules.

    This course is designed to assist managers to develop an overall strategic understanding of the organization beyond any one functional area. It looks at the fundamental questions at the heart of strategic planning “What does an organisation want to achieve? How does it go about achieving it?” and helps to formulate suitable answers.

    In a world of rapid change, organisations that can identify, design and effectively and efficiently implement these needs are more likely to survive and prosper.







    • June 27th - July 11th, 2020



    • July 13th, 2020


    Masters PT July - December 2020 Tuition Schedule


    For further information:

    EBS Prospectus