A Professional Certificate in Sales and Marketing

Objectives:

This course is designed to give participants an understanding of the relationship between the sales and marketing functions within an organization, as well as the impact of marketing activities on the sales function.  This will aid in the development of a comprehensive plan for the organization which incorporates both sales and marketing.

Target Audience:

Sales Representatives, Merchandizing Professionals, Business Development Managers and individuals who need to understand the impact of marketing on the sales function within an organisation.

Programme Content

Course Outline

Session 1         Understanding Buyer Behaviour

• Buyer Behaviour
• Influences on Buyer Behaviour

Session 2         The Marketing Mix

• Price
• Place
• Promotion
• Product

 Session 3         The Role of Marketing

• Supporting the sales effort
• Market stimulation and reminder advertising
• Market forecasting

 Session 4         The Marketing Process

• Marketing audit
• Marketing Plan

Session 5         The Role of Sales and Marketing Strategy

• The Role of the Sales team
• Segmentation and positioning

Session 6         Principles in the Selling Process

• The selling process

Session 7         Impact of Technology

• The impact of technology on marketing
• The impact of technology on buyer behaviour
• The impact of technology on the sales function

Session 8         Customer Feedback

• How to use customer feedback

Registration Information

• Please note that all information is subject to change.  It is advisable to confirm all information before registration
• Registration for all Corporate Training courses can be done at the Champs Fleurs, Port-of-Spain, Trincity or San Fernando Campus.
• Payment of fees can be made by linx, credit card or cheque. SBCS is now CASH FREE!
• An administration fee of $100.00 is payable on all registrations.
• A late fee of $20 will apply on registrations within 1 week of commencement of class.

Schedule