Marketing

This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.This certificate is ideal for Junior marketers, those working in marketing support role or if marketing plays some part in your current job description.

This qualification really hepls with the'how to' aspects of marketing planning, enabling you to develop as the 'marketing professional'. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging fron channel manangement to communications, along with specialist areas like new product development.

This programme is ideal for Marketers with operational responsiblities and an eye on management - including departmental managers, product / brand manager, marketing managers, account managers, marketing executives and business development managers.

The BA (Hons) in Business Management (BABM) will provide you with the necessary expertise to critically evaluate business models and concepts and apply them to real-world situations. Upon completion of this course you will be able to aplly your skills to a wide-range of organisations, both commercial and not-for-profit.

The BABM programme is offered at our Champs fleurs, San Fernando and Trincity campuses.

The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organizations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

Objectives:

This course gives participants a practical understanding of the fundamental concept and principles of marketing as it relates to the modern environment.  Students are exposed to all aspects of modern marketing, including internet/web based marketing tools such as Facebook, You Tube, Google, Twitter, etc., with a view to developing for their respective organizations an overall marketing strategy incorporating both internet and non-internet strategies.

Target Audience:

Sales and Marketing Managers, Sales Representatives, Merchandizing Professionals and Business Development Managers.  Individuals who need to update their marketing knowledge and be exposed to new internet and social media marketing tools.