Marketing, Communications and Media
MSc. Marketing
The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organizations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.More
Marketing for Administrative and Technical Professionals
Objectives: This course gives participants a practical understanding of the fundamental concept and principles of marketing as it relates to the modern environment. Students are exposed to all aspects of modern marketing, including internet/web based marketing tools such as Facebook, You Tube, Google, Twitter, etc., with a view to developing for their respective organizations an overall marketing strategy incorporating both internet and non-internet strategies. Target Audience: Sales and Marketing Managers, Sales Representatives, Merchandizing Professionals and Business Development Managers. Individuals who need to update their marketing knowledge and be exposed to new internet and social media marketing tools.More
The Professional Certificate in Public Relations
This course aims to give students a solid grounding in both the conceptual and practical issues in the field of public relations. By the end of the course participants should be able to: Explain how the process of communication works Conceptualize and write a PR program Analyze and adjust communication plans Be functionally ready for entry-level PR workMore
Public Relations and Corporate Communications
This course is designed to provide participants with an in-depth examination of the fundamentals of communications and public relations. Participants will gain a better understanding of the best practices in communications/public relations and new ideas for implementing those practices into their organizations. Upon completing this course, participants will be able to: To present the key concepts and methods for efficient external communications to develop participant competencies To present a step-by-step methodology designed to foster communication with all key stakeholders To equip participants with the competency as well as the tools and techniques required for developing strategies and action plans...More
