Marketing, Communications and Media
MSc. Marketing
The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organizations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.More
Event Management for Business Professionals Part 1
This course is a practical one, geared towards teaching the students how to successfully plan and execute an event. The course focuses on the many aspects of event management, as well as the critical "rules of thumb" that must be applied and adhered to in planning and executing an event. With this in mind special attention is paid to risk management, as well as to the details of an event, which are so very critical, yet can be so easily overlooked.More
Event Management for Business Professionals Part 2
The Advanced Event Management for Business Professionals course spans a wide range of topics from Starting Your Own Event Management Business to Sport Event Management. It delves into current international industry trends which will help the Event Planner to keep abreast of the latest issues and happenings. Part 2 can be done on its own or can be done by those who have completed part 1 and want to further their studies.More
A Professional Certificate in Sales and Marketing
Objectives: This course is designed to give participants an understanding of the relationship between the sales and marketing functions within an organization, as well as the impact of marketing activities on the sales function. This will aid in the development of a comprehensive plan for the organization which incorporates both sales and marketing. Target Audience: Sales Representatives, Merchandizing Professionals, Business Development Managers and individuals who need to understand the impact of marketing on the sales function within an organisation. More
The Professional Certificate in Public Relations
This course aims to give students a solid grounding in both the conceptual and practical issues in the field of public relations. By the end of the course participants should be able to: Explain how the process of communication works Conceptualize and write a PR program Analyze and adjust communication plans Be functionally ready for entry-level PR workMore
Public Relations and Corporate Communications
This course is designed to provide participants with an in-depth examination of the fundamentals of communications and public relations. Participants will gain a better understanding of the best practices in communications/public relations and new ideas for implementing those practices into their organizations. Upon completing this course, participants will be able to: To present the key concepts and methods for efficient external communications to develop participant competencies To present a step-by-step methodology designed to foster communication with all key stakeholders To equip participants with the competency as well as the tools and techniques required for developing strategies and action plans...More
