Programme Brief

This course will give you an overview of the framework and processes involved in creating and managing a strategic brand. It introduces you to what makes a strong brand and what is needed to navigate your brand through a crowded market without getting lost in the mist. The course will suit entrepreneurs starting a business, or those who own or work in a small business. You will learn the tools and techniques of developing a brand, along with key skills which can be applied to any brand to improve its strategy and help to give that brand an edge in the marketplace.


An e-certificate will be issued at the end.


On completion of this course, learners will be able to:

  • Recognise the importance of strategic branding.
  • Identify the elements of the strategic branding process.
  • Apply the tools and techniques of strategic brand development.
  • Develop a brand identity system
  • Select and brief a designer
  • Identify marketing channels for your brand


Please click here to view the full course outline.

Schedule & Fees

OnlineTBDTBDTBDTBDTT$150.00 / US$23.00TT$2,250.00 / US$345.00

TBD - To be Determined

Information subject to change without prior notice.

See our 2022/23 training schedule below:

Registration details are provided below.

  • 10 Contact Hours
  • Champs Fleurs
  • Administration Fee: TT$150.00 / US$23.00
  • Registration Deadline: One week before the scheduled start date of the class.
  • Payment Plan: If you wish to access any of our payment plan options, kindly forward an email to

To register for this course, please follow the instructions below:

Step 1: Please complete the Online Programme Registration Form, and click submit.

Step 2: Once the form has been completed, please proceed to make your payment via the following options:

Option 1: PayPal – Please click the “Add to Cart” button below:

Option 2: WiPay (Credit Card) – If you wish to utilize this method, please forward an email to indicating if you would be paying the full cost or whether you would like to access any of our payment plan plan options. Once this is confirmed, an invoice will then be forwarded via email.

*If you do not have a PayPal account or a credit card, you can utilize the following payment option:

Option 3: Payment of TT$2,400.00 can be made via direct deposit / online bank transfer. Please click here for further instructions regarding the banking options available.

Please note that online bank transfers can be done from the following banking institutions – Republic Bank, Royal Bank, First Citizens Bank and Scotia Bank.


Step 3: Complete the Online Payment Update / Notification form – Please ensure a copy of the deposit slip / transaction slip / e-receipt is included when submitting your information.


All relevant information about accessing online sessions will be sent via email within 3 – 5 working days of the course start date.

For further information, please send an email to Corporate Training Centre


Technical Requirements?

Please check that your laptop/tablet meets the minimum requirements for Adobe Connect web conferencing online platform services before registering by clicking here.

Email: for more details.