Course Brief

Art is part of our everyday lives; we view and experience art practices in different ways, in studios and workshops, and in many different contexts, locations and environments. While there remains a strong tradition of ‘studio-based’ art, there is also a tradition of challenging the context and methods of art production and the environments in which we may experience art.

This unit aims to extend students’ awareness and engagement with art practices, and provide an overview of different approaches whilst challenging students to consider different contexts, environments and means of communication.

On successful completion of this unit students will be able to understand the use of art practices created for and in different contexts and environments. Students will be able to apply their understanding of art practices, functions and aesthetics to produce art as a means of visual communication.

This unit is intended to provide centres with a framework to support students to develop in-depth knowledge and skills associated with the specialist subject. As a 30 credit unit, delivered over an extended period, centres will have the option to provide consideration of broad areas of the subject followed by greater specialisation, based on either local needs or student areas of interest.


  • This course is offered in 120 contact hours

By the end of this unit students will be able to:

  1. Analyse the use of art practices as a means of communication through contextual research.
  2. Develop an individual approach to art practice, through an iterative process of experimentation.
  3. Present work as a means of communication aimed at engaging a specific audience.
  4. Evaluate art practices as a means of socio-political critique or commercial promotion.

Unit level: 5
Credit value: 30

  • BTEC Higher National Diploma (HND) in Art and Design

    The Pearson BTEC Higher National Diploma (HND) in Art and Design is an internationally recognized qualification that prepares students for employment in the design sector in areas such as Web Design, Animation, Marketing, Illustration, Multimedia as well as the business aspects of Corporate and Freelance design.

    Learners will be able to direct their studies to specialize in either Graphic Design, Digital Design or Arts Practice. This programme allows learners to develop a contemporary focus on areas of creative practice relevant to their chosen career path.

    Pearson is the largest International awarding body approved by the UK government; it has the widest range of UK academic and vocational qualifications available to schools, colleges and organizations worldwide; operating in over 110 countries, over two million people study for Pearson qualifications in over 7000 centres annually.

    Graduates will be able to gain direct access to the extended final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.