Programme Brief

This course enables participants to demonstrate an understanding of how technology has influenced the development of marketing and its evolution into a field now referred to as Digital Marketing. Participants will develop their understanding of the elements of digital marketing and the impact of it on traditional marketing models and strategies. The course takes participants through the steps of developing a digital marketing plan for their own organization.
Participants are exposed to web-based marketing tools with the view of incorporating new media into traditional media and marketing planning.

An e-certificate will be issued at the end.

On completion of this course, learners will be able to:

  1. Understand the impact of technology on the traditional marketing mix
  2. Understand how they can use digital marketing to increase sales and grow their business
  3. Understand the basics of the digital marketing tool kit
  4. Become familiar with the elements of the digital marketing plan
  5. Understand how to reach their online target market and develop basic digital marketing objectives


 Please click here to view the full Course Outline.







"Every session I get a clearer understanding of digital marketing tools and strategies to enhance business."

-- K. McSween

"The class was very informative, interactive and interesting. Everything was explained in detail ... Enjoyable sessions. A lot was learnt over the past weeks to now help in creating my own strategy. The assignments were also helpful in learning how to apply the techniques learnt."

-- R. Simon-Thompson

Schedule & Fees

Online11-Jul-245-Sep-24Thursdays5:30 pm – 8:30 pmTT$150.00 / US$23.00TT$1,925.00 / US$295.00

No Class Scheduled on Emancipation Day: 1-Aug-24
Information subject to change without prior notice.

See our 2024 training schedule below:


Registration details are provided below.

  • 24 Contact Hours
  • Administration Fee: TT$150.00 / US$23.00
  • Registration Deadline: One week before the scheduled start date of the class.
  • Payment Plan: If you wish to access our payment plan option, kindly forward an email to

To register for this course, please follow the instructions below:

Step 1: Please complete the Online Programme Registration Form, and click submit.

Step 2: Once the form has been completed, please proceed to make your payment via the following options:

Option 1: PayPal – Please click the “Add to Cart” button below:

Option 2: WiPay (Credit Card) – If you wish to utilize this method, please forward an email to indicating if you would be paying the full cost or whether you would like to access our payment plan option. Once this is confirmed, an invoice will then be forwarded via email.

*If you do not have a PayPal account or a credit card, you can utilize the following payment option:

Option 3: Payment of TT$2,075.00 can be made via direct deposit / online bank transfer. Please click here for further instructions regarding the banking options available.

Please note that online bank transfers can be done from the following banking institutions – Republic Bank, Royal Bank, First Citizens Bank and Scotia Bank.


Step 3: Complete the Online Payment Update / Notification form – Please ensure a copy of the deposit slip / transaction slip / e-receipt is included when submitting your information.


Step 4: Applicable to Payment Plan Students: Sign and return your Enrolment Ticket.

Do note that the completed Enrolment Ticket is SBCS’ legally required document confirming that fees are outstanding. All further communication and instructions will follow once this step is completed. 


All relevant information about accessing online sessions will be sent via email within 3 – 5 working days of the course start date.

For further information, please send an email to Corporate Training Centre


Technical Requirements?

Please check that your laptop/tablet meets the minimum requirements for Adobe Connect web conferencing online platform services before registering by clicking here.

Email: for more details.