Course Brief

While having a long tradition the graphic design profession is changing rapidly in response to society, the media and technology. Now, more than ever, graphic designers have alternative platforms to use, each with their own constraints.

This unit aims to provide students with an opportunity to engage in an extended study of the diversity of graphic design practice and to develop an in-depth project that will allow them to begin to establish their own approach to graphic design.

Modelling their project on a professional context, students will explore the relationship between client needs, target market, and design objectives. This project will call upon the student to carry out a full project cycle, including iterative development, and multiple stages of presentation and feedback that reflects advanced graphic design practice.

By the end of this unit students will have developed a significant project that will provide them with the knowledge and understanding of the profession of graphic design as well as the skills and experience to continue their studies or enter employment, in a broad range of sectors such as editorial, branding, web, print and screen-based industries.

This unit is intended to provide centres with a framework to support students to develop in-depth knowledge and skills associated with the specialist subject. As a 30 credit unit, delivered over an extended period, centres will have the option to provide consideration of broad areas of the subject followed by greater specialisation, based on either local needs or student areas of interest.

  • This course is offered in 120 contact hours

By the end of this unit students will be able to:

  1. Investigate the relationship between design development, final output and use.
  2. Develop a graphic design proposal, based on client requirements and design constraints, in response to a brief.
  3. Produce graphic design prototypes, based on research and analysis, in support of a design strategy.
  4. Present a body of graphic design work, including development and design solutions, in response to a brief.

Unit level: 5
Credit value: 30

  • BTEC Higher National Diploma (HND) in Art and Design

    Employment Focused. Affordable. Globally Recognized Qualifications in Art and Design.

    Build and validate your interest, knowledge and skill in creative design processes with the Level 5 Higher National Diploma in Art and Design at SBCS. This internationally recognized, practical qualification prepares students for employment in the design sector, in areas such as Web Design, Animation, Marketing, Illustration, Multimedia. Not just focused on the creative side of things, it also covers the business aspects of Corporate and Freelance design.

    Learn and practise a variety of techniques to develop a substantial portfolio of work, as well as set the foundation for an exciting career in the creative industries. The programme comprises 14 units; 6 core units of which are core in addition to the mandatory units, you will be able to choose the remaining units (8) based on your chosen specialism in either Graphic Design, Digital Design or Arts Practice.

    Graduates of this Level 5 Higher National Diploma are accepted onto to the final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.