Course Brief

This course gives students a critical understanding of the marketing media industry and its structure. The course articulates the changing nature of the relationship the media industry has with its clients in profit and non-profit sector(s). The Marketing Industry and Modern Society will allow students to analyse the strategic motivations of profit and non-profit organisations and how marketing media support these strategic objectives.


  • This course is offered in 60 hours
  • Studying Advertising
  • A Managerial Perspective on A&P/Linear Communication
  • Consumer Culture & Meaning in Advertising
  • Collective role of A&P/Brand Positioning
  • Ad Agencies
  • Media Infrastructure
  • Media Channels
  • Ethics
  • Research
  • Social Theory

One unseen written paper.

  • BSc (Hons) Business Administration with International Business

    This programme is designed to prepare you for a career in modern business and management.

  • BSc (Hons) Business Administration with specialism in Marketing, HRM, International Business

    This programme is designed to prepare you for a career in modern business and management.

    Students can complete any one (1) of the following qualifications:-

    • BSc (Hons) Business Administration
    • BSc (Hons) Business Administration with Marketing
    • BSc (Hons) Business Administration with Human Resource Management
    • BSc (Hons) Business Administration with International Business

    Successful managers have to deal with a business context that is about constant change. To be ready for these challenges, you will require an intellectual understanding that will help you analyse and make a decisive contribution to solving these issues.  The BSc Business Administration degree helps give you   these perspectives. You will be encouraged to think critically and creatively.

    In order to obtain the BSc (Hons) in Business Administration, students will pursue:-

    • 6 core modules
    • 6 elective modules

    At SBCS we focus on -

    • Producing graduates who are capable of thinking critically, creatively and ethically.
    • Graduates who are team players with the ability to communicate persuasively.

    Highlights at a glance -

    • Final Year (Top-up)
    • Global Recognition
    • Excellent Facilities and Administrative Support
    • Expert Lecturers