Course Brief

This course introduces students to the increasingly important area of consumer behaviour. It deals with the decision making process that results in the choice and the purchase of goods and services and therefore has a large influence on the strategy of firms and on the economy and the culture of countries. The course builds naturally on the
second year elective in marketing management and will complement the study of core courses.


  • This course is offered in 60 hours
  • Consumer Research methods
  • Consumer Choice
  • Psychological Influences
  • Attitudes and Behaviours
  • Situational Influences
  • Reference Group Influence
  • Households as purchasors
  • Culture, Consumerism and Ethics

One unseen written paper.

  • BSc (Hons) Business Administration with International Business

    This programme is designed to prepare you for a career in modern business and management.

  • BSc (Hons) Business Administration with specialism in Marketing, HRM, International Business

    This programme is designed to prepare you for a career in modern business and management.

    Students can complete any one (1) of the following qualifications:-

    • BSc (Hons) Business Administration
    • BSc (Hons) Business Administration with Marketing
    • BSc (Hons) Business Administration with Human Resource Management
    • BSc (Hons) Business Administration with International Business

    Successful managers have to deal with a business context that is about constant change. To be ready for these challenges, you will require an intellectual understanding that will help you analyse and make a decisive contribution to solving these issues.  The BSc Business Administration degree helps give you   these perspectives. You will be encouraged to think critically and creatively.

    In order to obtain the BSc (Hons) in Business Administration, students will pursue:-

    • 6 core modules
    • 6 elective modules

    At SBCS we focus on -

    • Producing graduates who are capable of thinking critically, creatively and ethically.
    • Graduates who are team players with the ability to communicate persuasively.

    Highlights at a glance -

    • Final Year (Top-up)
    • Global Recognition
    • Excellent Facilities and Administrative Support
    • Expert Lecturers