The aim of this unit is to enable learners to understand how businesses and organisations develop e-Commerce strategies to remain competitive in the global market. When planning an e-Commerce strategy, it is necessary to assess the current status of the business information and logistics systems because these will provide the foundation for e-Commerce. Preparations will also be necessary to meet the standards of support that e-customers expect. Marketing, promotion and supply chain management must all be considered, alongside the website, when developing an implementation strategy. Finally in this unit, learners will critically evaluate current developments in e-Commerce.
- This course is offered in 50 hours