Course Brief

The aim of this unit is to enable learners to understand how businesses and organisations develop e-Commerce strategies to remain competitive in the global market.When planning an e-Commerce strategy, it is necessary to assess the current status of the business information and logistics systems because these will provide the foundation for e-Commerce. Preparations will also be necessary to meet the standards of support that e-customers expect. Marketing, promotion and supply chain management must all be considered, alongside the website, when developing an implementation strategy.Finally in this unit, learners will critically evaluate current developments in e-Commerce. 

  • This course is offered in 50 hours