Course Brief

Graphic design has come to embody a broad spectrum of practices, including illustration, corporate identity, motion graphics, packaging, print, interface and screen based practices and alternative methods of communicating information. The growth of this area is facilitated with new platforms and a demand for innovative communication. The graphic designer is required to work within very specific creative and technical constraints, applying standards, ethical approaches and positive organisation and communication skills to meet these.

The aim of this unit is to develop students’ confidence in managing a graphic design project through the full spectrum of the design cycle. At each of these stages, students will apply graphic design practices associated with the industry in order to create a coherent graphic communication product in a specialist area.

Topics included in this unit are the contextual awareness of graphic design practices, appreciation and exploitation of design constraints, working with a broad spectrum of materials and technology, applying reflection and testing within the development stage, efficient graphic design practices and delivering a graphic solution to a client.

On successful completion of this unit students will recognise and practice the individual steps required to efficiently produce a graphic design outcome. They will do this by applying systematic research techniques, formulating and implementing a brief with awareness of context, applying design iteration and reflection and quality control measures, and delivering a proficient product.

  • This course is offered in 60 contact hours

By the end of this unit students will be able to:

  1. Apply research techniques to establish an awareness of context, related to a graphic design problem.
  2. Develop a graphic design brief, to meet client needs in a given context.
  3. Explore alternative solutions to a graphic design brief.
  4. Present a final graphic design solution to a client.

Unit level: 4
Credit value: 15

  • BTEC Higher National Diploma (HND) in Art and Design

    Employment Focused. Affordable. Globally Recognized Qualifications in Art and Design.

    Build and validate your interest, knowledge and skill in creative design processes with the Level 5 Higher National Diploma in Art and Design at SBCS. This internationally recognized, practical qualification prepares students for employment in the design sector, in areas such as Web Design, Animation, Marketing, Illustration, Multimedia. Not just focused on the creative side of things, it also covers the business aspects of Corporate and Freelance design.

    Learn and practise a variety of techniques to develop a substantial portfolio of work, as well as set the foundation for an exciting career in the creative industries. The programme comprises 14 units; 6 core units of which are core in addition to the mandatory units, you will be able to choose the remaining units (8) based on your chosen specialism in either Graphic Design, Digital Design or Arts Practice.

    Graduates of this Level 5 Higher National Diploma are accepted onto to the final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.