Course Brief

This course takes account of recent developments in the area of marketing and emphasizes the importance of the marketing orientation in the present competitive environment. The relationships between marketing and business development and strategy will be stressed. Becoming familiar with the ways in which a marketing plan should
be approached is an important objective of the course.


  • This course is offered in 60 hours
  • Environmental Analysis
  • Marketing Research & Information Systems
  • Segmentation, Targeting & Positioning
  • Buying Behaviour Process
  • Products and Services
  • New Product Development
  • Price
  • Place
  • Promotion
  • Branding
  • International Marketing
  • Marketing Plan
  • Marketing Evaluation and Control
  • Contemporary Issues in Marketing

One unseen written paper

  • BSc (Hons) Business Administration with International Business

    This programme is designed to prepare you for a career in modern business and management.

  • BSc (Hons) Business Administration with specialism in Marketing, HRM, International Business

    This programme is designed to prepare you for a career in modern business and management.

    Students can complete any one (1) of the following qualifications:-

    • BSc (Hons) Business Administration
    • BSc (Hons) Business Administration with Marketing
    • BSc (Hons) Business Administration with Human Resource Management
    • BSc (Hons) Business Administration with International Business

    Successful managers have to deal with a business context that is about constant change. To be ready for these challenges, you will require an intellectual understanding that will help you analyse and make a decisive contribution to solving these issues.  The BSc Business Administration degree helps give you   these perspectives. You will be encouraged to think critically and creatively.

    In order to obtain the BSc (Hons) in Business Administration, students will pursue:-

    • 6 core modules
    • 6 elective modules

    At SBCS we focus on -

    • Producing graduates who are capable of thinking critically, creatively and ethically.
    • Graduates who are team players with the ability to communicate persuasively.

    Highlights at a glance -

    • Final Year (Top-up)
    • Global Recognition
    • Excellent Facilities and Administrative Support
    • Expert Lecturers