Course Brief

The marketing research elective gives you a solid understanding of the marketing research process as well as the practical skills to do qualitative and quantitative research. It looks in detail at data collection methods, measurement instruments, sampling procedures and data analysis techniques. The emphasis is on solving marketing problems using marketing research. Extensive case study material offers insights into the problems and practical applications of the research techniques.

  • This course is offered in 0 hours
  • MBA with Specialism in Marketing

     

                  

     

    It takes skill, determination and of course specialist knowledge.

    Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.

    An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.

     

    ACCREDITATION

    Heriot-Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK

    Ranked in the Complete University Guide 2018

    • 28th in the UK and 3rd in Scotland
    • Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering

     

    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

     

    REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:

    • November 25th - December 14th, 2017

     

    MASTERS INFORMATION SESSIONS

    • Champs Fleurs: Saturday, November 11th, 2017 10:00 am - 1:00 pm
    • San Fernando: Saturday, November 18th, 2017 10:00 am - 1:00 pm

     

    Why choose the EBS Heriot-Watt University MBA or MSc. Degree?

     

    EBS Prospectus

  • BSc (Hons) Business Administration with International Business

    This programme is designed to prepare you for a career in modern business and management.

  • MSc. Marketing

     

                  

     

    An MSc for those keen to gain a greater understanding of the role marketing can play in the running of successful businesses and organisations.

    This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.

    This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
    subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.

    You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.

     

    ACCREDITATION

    Heriot-Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK

    Ranked in the Complete University Guide 2018

    • 28th in the UK and 3rd in Scotland
    • Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering

     

    There are two tuition intakes per year for all courses:

    • January - May
    •         July - November

     

    REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:

    • November 25th - December 14th, 2017

     

    MASTERS INFORMATION SESSIONS

    • Champs Fleurs: Saturday, November 11th, 2017 10:00 am - 1:00 pm
    • San Fernando: Saturday, November 18th, 2017 10:00 am - 1:00 pm

     

    Why choose the EBS Heriot-Watt University MBA or MSc. Degree?

     

    EBS Prospectus