Course Brief

In highly competitive markets the success or failure of a product or service may be determined by the marketing decisions you take. This course will help you make the right ones.


  • 50 - 60 Contact Hours
Topics covered

 

  • The marketing management process.
  • Corporate strategies and their marketing implications.
  • Business strategies and their marketing implications.
  • Environmental analysis: tools to identify attractive markets.
  • Industry analysis and competitive advantage.
  • Understanding consumer buying behaviour.
  • Understanding organisational markets and buying behaviour.
  • Measuring market opportunities: forecasting and market research.
  • Market segmentation and target marketing.
  • Positioning.
  • Product decisions.
  • Pricing decisions.
  • Distribution channel decisions.
  • Integrated promotion decisions.
  • Marketing strategies for new market entries.
  • Marketing strategies for growth markets.
  • Marketing strategies for mature and declining markets.
  • Organising and planning for effective implementation.
  • Measuring and delivering marketing performance.
  • MBA with Specialism in Oil and Gas Management

     

                  

     

    It takes skill, determination and, of course, specialist knowledge.

    Our specialist MBAs give you just that depth of understanding.

    This programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in oil and gas management.

    This new MBA specialism will provide you with the cutting edge management skills that are needed by every successful manager to today’s competitive world, plus a detailed knowledge and expertise that is specifically relevant to the oil and gas industry.

    The specialism is based on a pioneering work done by Edinburgh Business School developing the content in close association with industry practitioners, and it has been extensively market tested. The ‘students’ will be experienced managers, or those aspiring to work in public or private oil and gas producers, service providers and specialist engineering organisations.

    You work towards your MBA on a course-by-course basis. After completing three courses, you are eligible for a Postgraduate Certificate in Business Administration, and after six courses for a Postgraduate Diploma in Business Administration.

     

    ACCREDITATION

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTERS’ PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

     

    EVENTS

     

    REGISTRATION PERIOD FOR THE JANUARY 2020 SEMESTER:

    • Saturday, November 16th , 2019 to Saturday, January 11th, 2020.

     

    MASTER'S PREMIUM INFORMATION SESSION:

    • Saturday, November 23rd, 2019

     

    SEMESTER STARTS:

    • January 12th, 2020

    For further information:

    EBS Prospectus

     

  • MSc. Marketing

     

                  

     

    An MSc for those keen to gain a greater understanding of the role marketing can play in the running of successful businesses and organisations.

    This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.

    This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
    subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.

    You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.

     

    ACCREDITATION

     

    WHY CHOOSE THE EDINBURGH BUSINESS SCHOOL (EBS) HERIOT-WATT MASTERS’ PROGRAMMES AT SBCS GLOBAL LEARNING INSTITUTE?

    There are two tuition intakes per year for all courses:

    • January - May
    •         July - November

     

    EVENTS

     

    SEMESTER STARTS:

    • July 7th, 2019

     

    For further information:

    EBS Prospectus

     

    VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE