Course Brief

Contemporary art and design practice has moved beyond the traditional media of pencil, paint, clay, etc. Today’s practices may engage with a more modern definition of ‘media’ which includes moving image (film/video), sound, digital forms, and much more. As the practices of art and design have embraced diverse forms of media, there has been a convergence of different forms of practice. Contemporary practitioners, working in media, will regularly combine different methods, techniques and processes.

This unit requires students to select appropriate media practices to utilise alongside or within their chosen discipline. Whether this be the selection of audio/visual materials to enhance a graphic design piece or webpage, or the use of audio within an art installation or fashion show, this unit will allow students to apply research, planning and application of a chosen media practice. In order to correctly utilise and apply media practices, students will need to consider the purpose and outcomes of the medium they have selected and be able to apply these practices appropriately to their work.

  • This course is offered in 60 hours

By the end of this unit students will be able to:

  1. Evaluate the equipment, techniques and processes of media production through contextual research.
  2. Develop a media production proposal through research and experimentation, in response to a brief.
  3. Apply media practice tools and techniques in the execution of a final outcome.
  4. Present the outcomes of a media practice design process to an identified audience.

Unit level: 4
Credit value: 15

  • BTEC Higher National Diploma (HND) in Art and Design

    Employment Focused. Affordable. Globally Recognized Qualifications in Art and Design.

    Build and validate your interest, knowledge and skill in creative design processes with the Level 5 Higher National Diploma in Art and Design at SBCS. This internationally recognized, practical qualification prepares students for employment in the design sector, in areas such as Web Design, Animation, Marketing, Illustration, Multimedia. Not just focused on the creative side of things, it also covers the business aspects of Corporate and Freelance design.

    Learn and practise a variety of techniques to develop a substantial portfolio of work, as well as set the foundation for an exciting career in the creative industries. The programme comprises 14 units; 6 core units of which are core in addition to the mandatory units, you will be able to choose the remaining units (8) based on your chosen specialism in either Graphic Design, Digital Design or Arts Practice.

    Graduates of this Level 5 Higher National Diploma are accepted onto to the final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.