Course Brief

The course introduces the key concepts, tools and theories of strategy, identifies the role of strategy in organisational
performance and provides the links between strategy and human resource management practices. The aims of the
course are:

  1. To provide students with a deep understanding of strategy and its key components;
  2. To develop students’ ability to analyse the influence of external and internal factors in strategy formulation and
    identify he methods of effective strategy implementation;
  3. To enable students to identify and critically evaluate the main challenges in strategy implementation process
    and the ways to address them.

  • This course is offered in 30 hours

On successful completion of this course a student will be able to:

  1. Analyse different aspects of strategy formulation and implementation linking theoretical knowledge and
    practice, with a specific focus on human resource management practices;
  2. Understand the issues and challenges in strategy formulation and implementation;
  3. Identify and critically evaluate the key components of successful strategy;
  4. Develop a profound understanding of the relationship between organisational activities contributing to
    strategy success and an ability to think strategically.
  5. Define and evaluate the main challenges in strategy implementation and execution.

The meaning of strategy; Competitive advantage and organisational performance; The main factors influencing strategy formulation; Intended and realised strategy; External and internal environment; Developing strategic capabilities; Business and corporate strategies; International strategies; Strategy and organisational culture; The impact of national culture; Strategic decision making; Strategy implementation and execution.

Lectures; Tutorials; Readings and case studies; Group discussions on academic papers; Presentations; On-line resources; Assessment.

Group presentation and written report

  • BA (Hons) Business Management with specialism in Marketing

    This inter-disciplinary degree programme provides a rigorous grounding in business management by developing
    your understanding of key aspects of organisations. You will develop a detailed awareness of organisational
    behaviour, human resource management, business functions, regulatory frameworks, business ethics, international
    business and cultures, entrepreneurship and strategic management. You will acquire people and management skills
    as well as developing your analytical skills, your capacity for critical judgement and your ability to make reasoned
    choices between alternative solutions.

    At SBCS we focus on -

    • Producing graduates who are capable of thinking critically, creatively and ethically.
    • Graduates who are team players with the ability to communicate persuasively.

    Highlights at a glance -

    • Final Year (Top-up)
    • Global Recognition
    • Excellent Facilities and Administrative Support
    • Expert Lecturers