Programme Brief

This course enables participants to demonstrate an understanding of how technology has influenced the development of marketing and its evolution into a field now referred to as Digital Marketing. Participants will develop their understanding of the elements of digital marketing and the impact of it on traditional marketing models and strategies. The course takes participants through the steps of developing a digital marketing plan for their own organization.
Participants are exposed to web-based marketing tools with the view of incorporating new media into traditional media and marketing planning.

An e-certificate will be issued at the end.

On completion of this course, learners will be able to:

  1. Understand the impact of technology on the traditional marketing mix
  2. Understand how they can use digital marketing to increase sales and grow their business
  3. Understand the basics of the digital marketing tool kit
  4. Become familiar with the elements of the digital marketing plan
  5. Understand how to reach their online target market and develop basic digital marketing objectives


 Please click here to view the full Course Outline







"Every session I get a clearer understanding of digital marketing tools and strategies to enhance business."

-- K. McSween

"The class was very informative, interactive and interesting. Everything was explained in detail ... Enjoyable sessions. A lot was learnt over the past weeks to now help in creating my own strategy. The assignments were also helpful in learning how to apply the techniques learnt."

-- R. Simon-Thompson

Schedule and cost:

Online1-Jun-2020-Jul-20Mon6:00pm - 9:00pmUS$275.00/TT$1925.00
Online7-Sep-2026-Oct-20Mon6:00pm - 9:00pmUS$275.00/TT$1925.00


  • 24 Contact Hours
  • Champs Fleurs

To register for this course, please follow the instructions below:

  1. Please complete the Online Programme Registration Form, and click submit.


Once the form has been completed, please proceed to make your payment via the following options below:


  2. PayPal – Please click the ” Add to Cart” button below:


All relevant information about accessing online sessions will be sent via email within 3-5 working days.

*If you do not have a PayPal account, or a credit card, you can utilize any of the following payment options:


  3. Payment of TT$1925.00 can be made via direct deposit to the following SBCS Republic Bank Account (3501 3848 7501).

Once you have deposited the required payment, please email and attach a copy of the stamped deposit slip to Corporate Training Centre  informing of such.

Once Corporate Training Centre verifies the deposit, final registration details will be forwarded to the student.




   4.Visit the Advisory and Admissions department at any of our three campuses (Champs Fleurs, San Fernando, Trincity) to register.

Our office hours (excluding public holidays) are as follows:

  • Monday – Thursday: 8:00am – 6:00pm
  • Friday: 8:00am – 4:00pm
  • Saturday: 8:00am – 3:00pm


For further information, please send an email to Corporate Training Centre or call 663-7227 extensions 1110-1113.


Technical Requirements?

Please check that your laptop / tablet meets the minimum requirements for Adobe Connect web conferencing online platform services before registering by clicking here.  

For further information, please send an email to or call 663-7227 extensions 1110-1113.