Programme Brief

This course enables participants to demonstrate an understanding of how technology has influenced the development of marketing and its evolution into a field now referred to as Digital Marketing. Participants will develop their understanding of the elements of digital marketing and the impact of it on traditional marketing models and strategies. The course takes participants through the steps of developing a digital marketing plan for their own organization.
Participants are exposed to web-based marketing tools with the view of incorporating new media into traditional media and marketing planning.

An e-certificate will be issued at the end.

On completion of this course, learners will be able to:

  1. Understand the impact of technology on the traditional marketing mix
  2. Understand how they can use digital marketing to increase sales and grow their business
  3. Understand the basics of the digital marketing tool kit
  4. Become familiar with the elements of the digital marketing plan
  5. Understand how to reach their online target market and develop basic digital marketing objectives


 Please click here to view the full Course Outline







"Every session I get a clearer understanding of digital marketing tools and strategies to enhance business."

-- K. McSween

"The class was very informative, interactive and interesting. Everything was explained in detail ... Enjoyable sessions. A lot was learnt over the past weeks to now help in creating my own strategy. The assignments were also helpful in learning how to apply the techniques learnt."

-- R. Simon-Thompson

Schedule & Fees

ONLINE14-Sep-202-Nov-20Mon5:30pm – 8:30pmUS$295/$1,925.00


All information provided is subject to change without prior notice.

  • 24 Contact Hours

To register for this course, please follow the instructions below:

  1. Please complete the Online Programme Registration Form, and click submit.

Once the form has been completed, please proceed to make your payment via the following options below:

      2. PayPal – Please click the ” Add to Cart” button below:


All relevant information about accessing online sessions will be sent via email within 3-5 working days.


*If you do not have a PayPal account, or a credit card, you can utilize the following payment option:

Payment of TT$1925.00 can be made via direct deposit to the following SBCS Republic Bank Account (3501 3848 7501).


Once you have deposited the required payment, please email and attach a copy of the stamped deposit slip or e-receipt to Corporate Training Centre and  with the following information in the body of the email:

Type of payment: Tuition and Registration Fees

Upon receipt of your email, an SBCS representative will confirm receipt and once the funds have been credited to our account, you will be notified of same and you will receive instructions on accessing your online sessions in a subsequent email.


For further information, please send an email to Corporate Training Centre


Technical Requirements?

Please check that your laptop/tablet meets the minimum requirements for Adobe Connect web conferencing online platform services before registering by clicking here.  

Email: for more details.