Course Brief

This unit aims to give learners a sound understanding of:
  • the nature of marketing and how to evaluate its role and value in different contexts
  • the marketing mix (7Ps)
  • how to formulate and evaluate marketing plans
  • the contributions of information, market research and technology
  • environmental factors, environmental scanning and external audits
  • buyer behaviour at all levels
  • segmentation, targeting and positioning
  • This course is offered in 50 hours Exam Notes

Assessment method:

  • Written examination (unless otherwise stated). Written examinations are of three hours’ duration.
  • All learning outcomes will be assessed.