Course Brief
This unit aims to give learners a sound understanding of:
- the nature of marketing and how to evaluate its role and value in different contexts
- the marketing mix (7Ps)
- how to formulate and evaluate marketing plans
- the contributions of information, market research and technology
- environmental factors, environmental scanning and external audits
- buyer behaviour at all levels
- segmentation, targeting and positioning
- This course is offered in 50 hours Exam Notes
Assessment method:
- Written examination (unless otherwise stated). Written examinations are of three hours’ duration.
- All learning outcomes will be assessed.