Programme Brief

The Professional Certificate in Digital Marketing Fundamentals is designed to equip participants with the essential knowledge and practical skills required to effectively market products, services, brands, and organizations in today's digital environment.

Participants will gain a solid understanding of the digital marketing landscape, develop engaging content strategies, learn the principles of digital storytelling, and effectively utilize social media platforms to increase brand awareness, customer engagement, and business growth.

The course incorporates contemporary digital marketing practices, including the use of Artificial Intelligence (AI) tools to enhance content creation, audience targeting, campaign management, and marketing productivity.

 

Learning Outcomes

Upon successful completion of this course, participants will be able to:

  • Explain key concepts and terminology used in digital marketing.
  • Identify the major digital marketing channels and their applications.
  • Develop content suitable for digital audiences and platforms.
  • Apply digital storytelling techniques to strengthen brand communication.
  • Create social media marketing plans aligned with business objectives.
  • Utilize AI-powered tools to support content development and marketing activities.
  • Evaluate the effectiveness of digital marketing initiatives using basic performance metrics.

 

Please click here to view the course outline

 

An e-certificate will be issued at the end.

 

 

 

STUDENT EXPERIENCES

"Every session I get a clearer understanding of digital marketing tools and strategies to enhance business."

-- K. McSween

"The class was very informative, interactive and interesting. Everything was explained in detail ... Enjoyable sessions. A lot was learnt over the past weeks to now help in creating my own strategy. The assignments were also helpful in learning how to apply the techniques learnt."

-- R. Simon-Thompson

Schedule & Fees

STUDY MODE START END DAY TIME ADMINISTRATIVE COST TUITION COST
Online 23-Sep-2026 02-Dec-2026 Wednesdays 5:30 pm – 8:30 pm TT$150.00 / US$23.00 TT$2,450.00 / US$375.00

Registration Deadline: 16-Sep-2026

Information subject to change without prior notice.

 

See our 2026 training schedule below:

 

Registration details are provided below.

  • 24 Contact Hours

  • Administration Fee: TT$150.00 / US$23.00
  • Registration Deadline: One week before the scheduled start date of the class.
  • Payment Plan (Subject to Approval): If you wish to access the payment plan, kindly forward an email to [email protected].

To register for this course, please follow the instructions below:

Step 1: Please complete the Online Programme Registration Form, and click submit.

Step 2: Once the form has been completed, please proceed to make your payment via the following options:

Option 1: PayPal – Please click the “Add to Cart” button below:

Option 2: WiPay (Credit Card – USD Only) – If you wish to utilize this method, please email [email protected] requesting an invoice for payment in USD.

Option 3: Republic EPay (Credit Card – TTD Only) – If you wish to utilize this method, please forward an email to [email protected] indicating if you would be paying the full cost or whether you would like to access the payment plan. Once this is confirmed, an invoice will then be forwarded via email.

 

*If you do not have a PayPal account or a credit card, you can utilize the following payment option:

Option 4: Payment of TT$2,600.00 can be made via Direct deposit / online bank transfer. Please click here for further instructions regarding the banking options available.

Please note that online bank transfers can be done from the following banking institutions – Republic Bank, Royal Bank, First Citizens Bank and Scotia Bank.

 

Step 3: Complete the Online Payment Update / Notification form – Please ensure a copy of the deposit slip / transaction slip / e-receipt is included when submitting your information.

 

Step 4: Applicable to Payment Plan Students: Sign and return your Enrolment Ticket.

Do note that the completed Enrolment Ticket is SBCS’ legally required document confirming that fees are outstanding. All further communication and instructions will follow once this step is completed. 

 

All relevant information about accessing online sessions will be sent via email within 3 – 5 working days of the course start date.

For further information, please send an email to Corporate Training Centre [email protected].

 

Technical Requirements?

Please check that your laptop/tablet meets the minimum requirements for Adobe Connect web conferencing online platform services before registering by clicking here.

Email: [email protected] for more details.