Programme Brief

This module enables participants to demonstrate an understanding of the public relations processes and the strategies necessary to effectively communicate with the media, and by extension, the wider society. Learners will view public relations within a theoretical framework, with emphasis placed on planning for growth management, evaluation, and strategic planning in public decision-making.

 

Upon completing this course, participants will be able to:

  • Identify key elements and principles of Public Relations
  • Demonstrate an understanding of the communication process
  • Demonstrate ability to work in groups to prepare oral presentations.
  • Prepare reports, television productions and advertisements
  • Review crisis communication strategy and understand the principles of Event Management

 

 Please click here to view the full Course Outline

 

Schedule and Cost

STUDY MODE START END DAY TIME ADMINISTRATIVE COST TUITION COST
Online 10-May-25 28-Jun-25 Saturdays 9:00 am - 12:00 pm TT$150.00 / US$23.00 TT$2,450.00 / US$375.00

Information subject to change without prior notice.

See our 2025 training schedule below:

 

Registration details are provided below.

  • 24 Contact Hours

There are no pre-requisites for this course.

  • Administration Fee: TT$150.00 / US$23.00
  • Registration Deadline: One week before the scheduled start date of the class.
  • Payment Plan (Subject to Approval): If you wish to access our payment plan option, kindly forward an email to [email protected].

To register for this course, please follow the instructions below:

Step 1: Please complete the Online Programme Registration Form, and click submit.

Step 2: Once the form has been completed, please proceed to make your payment via the following options:

Option 1: PayPal – Please click the “Add to Cart” button below:

Option 2: WiPay (Credit Card) – If you wish to utilize this method, please forward an email to [email protected] indicating if you would be paying the full cost or whether you would like to access our payment plan option. Once this is confirmed, an invoice will then be forwarded via email.

*If you do not have a PayPal account or a credit card, you can utilize the following payment option:

Option 3: Payment of TT$2,600.00 can be made via direct deposit / online bank transfer. Please click here for further instructions regarding the banking options available.

Please note that online bank transfers can be done from the following banking institutions – Republic Bank, Royal Bank, First Citizens Bank and Scotia Bank.

 

Step 3: Complete the Online Payment Update / Notification form – Please ensure a copy of the deposit slip / transaction slip / e-receipt is included when submitting your information.

 

Step 4: Applicable to Payment Plan Students: Sign and return your Enrolment Ticket.

Do note that the completed Enrolment Ticket is SBCS’ legally required document confirming that fees are outstanding. All further communication and instructions will follow once this step is completed. 

 

All relevant information about accessing online sessions will be sent via email within 3 – 5 working days of the course start date.

For further information, please send an email to Corporate Training Centre [email protected].

 

Technical Requirements?

Please check that your laptop/tablet meets the minimum requirements for Adobe Connect web conferencing online platform services before registering by clicking here.

For further information, please send an email to [email protected]