The aim of this unit is to develop students’ awareness of the different kinds of strategy which could be used in an operational, tactical or strategic role for an organisation. This will be underpinned by a thorough knowledge and understanding of the theories, models and concepts which could significantly support an organisation’s strategic choice and direction.
- This course is offered in 50 contact hours.
Upon successful completion of this unit, learners will be able to:
- Analyse the impact and influence which the macro environment has on an organisation and its business strategies.
- Assess an organisation’s internal environment and capabilities.
- Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
- Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.
- BTEC Higher National Diploma (HND) in Business
Acquire an Honours Degree in Business, Human Resource Management or Marketing via the Pearson BTEC HND in Business route.
As we face an increasingly challenging business environment, employers are looking for professionals who can easily find solutions to an array of problems. The BTEC Level 5 Higher National Diploma (HND) in Business (RQF) focuses on developing students as professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world. It is a professional qualification that is recognised as an accepted route into the later stages of a number of UK and foreign university degree qualifications.
This Level 5 HND is ideal for those who wish to study at an undergraduate level to pursue or advance their career in business.
It comprises 15 units; 12 core, and 3 electives specific to your chosen specialism (Management, Human Resources and Marketing). Successful completion of the BTEC Higher National Diploma in Business allows direct entry into our following University of Sunderland qualifications:
- BA (Hons) Business Management (Top-Up)*
- BA (Hons) Business and Marketing (Top-Up)*
- BA (Hons) Business and Human Resources (Top-Up)*
*These programmes can be completed in 12-18 months.
Upon completion of the above-mentioned degrees, one can then progress on to:
CSEC/CXC graduates: your internationally-recognised honours degree is closer than you think. Click to find out how.
- Short Business Courses
- Short Information Technology Courses
- Diploma in Applied Business Studies
- ABE Level 4 Diploma in Business Management
- BA (Hons) Business Management
- BA (Hons) Business and Marketing
- Master of Business Administration
- Doctor of Business Administration