This course consolidates and builds on the work undertaken in the preceding course Entrepreneurship and Creativity. Students are guided to use this knowledge to produce a business plan or similar document as appropriate to the financial or other requirements of the business. The work to be undertaken may be in the context of a start-up firm, or a new project or product within an existing organisation.
The course is divided into eight modules. The first module of the course explains the business planning process and what is required in a business plan. The second module revisits and reviews the feasibility study undertaken in Entrepreneurship and Creativity. The remaining modules in the course consolidate knowledge and understanding of the entrepreneurial process and further develop and apply through practice core entrepreneurial skills.
- 30 - 50 Contact Hours
- Introduction to business planning
- Review, revisit and revise external environment and introduction to SWOT analysis
- Mission, Vision, structure and scalability
- Market segments and value propositions
- Marketing strategy and plans (including marketing, mix, channels of distribution and communication)
- Operational strategy and plans (including resourcing requirements)
- Financial planning and analysis
- Executive summary and business plan presentation
A key focus for this course is to strengthen and deepen knowledge and research acquired during the feasibility analysis. The areas surrounding customer relationships, marketing strategy, operational strategy and extended financial forecasting and budgeting are specifically explored and applied in more depth in order to satisfy the required outcome of a comprehensively researched, justified and creditable investor-ready business plan.
- Master of Business Administration - MBA
An MBA for tomorrow's leaders, today!
The Edinburgh Business School, Heriot-Watt University MBA programme covers key management disciplines, including people skills, economics, marketing, accounting, finance, strategic planning and project management.
Students are drawn to the MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects.
The MBA encompasses seven core courses and two elective courses.
About Heriot-Watt University
Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.
Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table. In addition, Heriot-Watt is ranked in the top 300 universities worldwide by the Times Higher Education World University Rankings.
The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.
In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year.
• Registration for the July 2021 semester commences on May 17th, 2021 • The July 2021 semester starts on July 18th, 2021
For further information