This course critically examines entrepreneurship by providing background understanding of the nature and value of entrepreneurship in economies, and to encourage thinking about ideas, considerations of the commercial world, creativity and innovation.
The course is divided into nine modules. The first two modules of the course explore theories of entrepreneurship and the role of business in the economy and society. The remaining modules in the course consolidate knowledge and understanding of the entrepreneurial process and develop core skills applicable to entrepreneurship, such as team working, communication, initiative, creativity, analysis, problem identification and solving.
A key focus of the course is for students to generate and develop their own business ideas, critically analyse these and investigate feasibility further developing business skills applicable to entrepreneurship, such as opportunity recognition, marketing research and presenting.
- 30 - 50 Contact Hours
- Introduction to Entrepreneurship theories and concepts
- Where is entrepreneurship and what is it for
- Creativity and idea generation
- The external environment
- Industry, markets and competitor analysis
- Intellectual property and business structure
- Operational considerations and resourcing
- Sources of finance and analysis
- Pitching your feasibility study
The Entrepreneurship and Creativity course aims are two-fold: first, it will develop a baseline understanding of the enterprise environment and its value in an economy; second, it will develop skills in creativity, ideas development and refinement and commercial application.
- Master of Business Administration - MBA
An MBA for tomorrow's leaders, today!
The Edinburgh Business School, Heriot-Watt University MBA programme covers key management disciplines, including people skills, economics, marketing, accounting, finance, strategic planning and project management.
Students are drawn to the MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects.
The MBA encompasses seven core courses and two elective courses.
About Heriot-Watt University
Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.
Heriot-Watt University is ranked among the top 30 out of 130 UK Universities in the highly regarded 2021 UK University League table. In addition, Heriot-Watt is ranked in the top 300 universities worldwide by the Times Higher Education World University Rankings.
The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners(ALPs) and educational collaborative partners in 150 countries.
In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year.
• Registration for the July 2021 semester commences on May 17th, 2021 • The July 2021 semester starts on July 18th, 2021
For further information