Course Brief

International Marketing provides an approach and framework for identifying and analyzing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective.


  • 60 Contact Hours

Topics covered
  • The scope and challenge of international marketing.
  • The dynamics of international business.
  • Geography and history: the foundations of cultural understanding.
  • Cultural dynamics in international marketing.
  • Business customs and practices in international marketing.
  • The international political and legal environment.
  • Researching international markets.
  • Emerging markets and market behaviour.
  • Multinational market regions and market groups.
  • International marketing strategies.
  • International market entry strategies.
  • Exporting, managing and logistics.
  • Developing consumer products for international markets.
  • Marketing industrial products and business services.
  • The international distribution system.
  • International advertising, promotion and personal selling.
  • Pricing for international markets.
  • MBA with Specialism in Marketing

    ebs_logo

    It takes skill, determination and of course specialist knowledge.

    Our specialist MBAs give you just that depth of understanding,this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.

    An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.

    forced_whitespace

    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

     

    REGISTRATION DATES FOR THE JULY 2017 SEMESTER:

    • June 5th - July 1st, 2017

    forced_whitespace

    MASTERS INFORMATION SESSIONS 2017

    • Champs Fleurs: Saturday, May 20th, 2017 10:00 am - 3:00 pm
    • San Fernando: Saturday, May, 27th, 2017 10:00 am - 3:00 pm

    forced_whitespace

    Why choose the EBS Heriot Watt University MBA or Msc. Degree?

     

    EBS Prospectus

  • MSc. Marketing

     

    ebs_logo

    An MSc for those keen to gain greater understanding of the role marketing can play in the running of successful businesses and organisations.

    This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.

    This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
    subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.

    You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.

    There are two tuition intakes per year for all courses:

    • January - May
    •         July - November

     

    REGISTRATION DATES FOR THE JULY 2017 SEMESTER:

    • June 5th - July 1st, 2017

    forced_whitespace

    MASTERS INFORMATION SESSIONS 2017

    • Champs Fleurs: Saturday, May 20th, 2017 10:00 am - 3:00 pm
    • San Fernando: Saturday, May, 27th, 2017 10:00 am - 3:00 pmforced_whitespace

     

    Why choose the EBS Heriot Watt University MBA or Msc. Degree?

     

    EBS Prospectus

  • Master in Business Administration - MBA

    ebs_logo

    The Edinburgh Business School MBA, Heriot-Watt University has been ranked as Europe's Largest Distance Learning MBA and the second largest in the world by the Financial Times Newspaper survey of approximately 20 of the top global distance learning MBAs.

    With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made them one of the top UK universities for business and industry.

    Heriot-Watt University is a vibrant, forward-looking university, well known for the quality of their degrees with employers actively seeking out there graduates.

    Heriot-Watt is also Scotland’s most international university with an unsurpassed international in-country presence. They deliver programmes to 11,800 students in 150 countries around the world.

    forced_whitespace

    There are two tuition intakes per year for all courses:

    • January - May
    • July - November

    forced_whitespace

    REGISTRATION DATES FOR THE JULY 2017 SEMESTER:

    • June 5th - July 1st, 2017

    forced_whitespace

    MASTERS INFORMATION SESSIONS 2017

    • Champs Fleurs: Saturday, May 20th, 2017 10:00 am - 3:00 pm
    • San Fernando: Saturday, May, 27th, 2017 10:00 am - 3:00 pm

     

    EBS Prospectus


    Are you ready to be a global professional?

    Why choose the EBS, Heriot Watt University MBA or Msc. Degree. Dr. Robin R. Maraj, Executive Director.

    My MBA

    Students share their experiences pursuing the EBS Masters at SBCS.


    Why the Heriot-Watt Masters?

    Globally recognised

    Offered in over 160 countries across the globe and in 4 languages, the EBS MBA is chosen for its intellectual challenge, ability to greatly enhance career prospects and flexibility.

    Transform your Career

    SBCS offers you a life-changing learning experience that will transform you into a management professional with a globally respected qualification.

    Fits your lifestyle

    The programmes can be studied and financed one module at a time, if so desired; with face to face support or with online support, either in the form of revision or full tuition classes by SBCS tutors.

     

    Accomplished, knowledgeable lecturers

    Our teaching faculty at SBCS comprise of industry professionals with impeccable academic credentials, who have attended formal teaching courses, making them well equipped to deliver to you a transformative educational experience.

    Blended Learning Environment

    A range of simulations and web based tools are provided online to support your mastery of our courses. Our campuses have been designed with one goal in mind, to provide a learning environment that is safe, connected, comfortable, supportive and convenient.

    Leverage Global Partnerships (ACCA-EBS Partnership)

    ACCA members can gain fast-track entry through credit transfer when they matriculate for the MSc. in Financial Management and exemptions for up to 4 modules when they matriculate for the MBA.

     

    View other EBS Heriot Watt University MBA or Msc. Degree...