This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.
- This course is covered in 50 contact hours
Upon successful completion of this unit, learners will be able to:
- Explain the role of marketing and how it interrelates with other functional units of an organisation.
- Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
- Develop and evaluate a basic marketing plan.
- BTEC Higher National Diploma (HND) in Business
Acquire an Honours Degree in Business, Human Resource Management or Marketing via the Pearson BTEC HND in Business route.
As we face an increasingly challenging business environment, employers are looking for professionals who can easily find solutions to an array of problems. The BTEC Level 5 Higher National Diploma (HND) in Business (RQF) focuses on developing students as professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world. It is a professional qualification that is recognised as an accepted route into the later stages of a number of UK and foreign university degree qualifications.
This Level 5 HND is ideal for those who wish to study at an undergraduate level to pursue or advance their career in business.
It comprises 15 units; 12 core, and 3 electives specific to your chosen specialism (Management, Human Resources and Marketing). Successful completion of the BTEC Higher National Diploma in Business allows direct entry into:
- BA (Hons) Business Management from the University of Sunderland*
- BA (Hons) Business and Marketing from the University of Sunderland*
*These programmes can be completed in 12-18 months.
Upon completion of the above-mentioned degrees, one can then progress on to:
CSEC/CXC graduates: your internationally-recognised honours degree is closer than you think. Click to find out how.
- Short Business Courses
- Short Information Technology Courses
- Diploma in Applied Business Studies
- ABE Level 4 Diploma in Business Management
- BA (Hons) Business Management
- BA (Hons) Business and Marketing
- Master of Business Administration
- Doctor of Business Administration