Course Brief

The aim of this unit is to develop students’ awareness of the different kinds of strategy which could be used in an operational, tactical or strategic role for an organisation. This will be underpinned by a thorough knowledge and understanding of the theories, models and concepts which could significantly support an organisation’s strategic choice and direction.

  • This course is offered in 50 contact hours.

Upon successful completion of this unit, learners will be able to:

  • Analyse the impact and influence which the macro environment has on an organisation and its business strategies.
  • Assess an organisation’s internal environment and capabilities.
  • Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
  • Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.