Integrated Marketing Communications (Marketing specialism)

Upon successful completion of this unit, learners will be able to:

• Evaluate different marketing channels and how they serve communication objectives.
• Devise communication objectives and justify appropriate channel selection and integration.
• Design and produce content appropriate to the channel and communication objectives.
• Demonstrate the ability to critically evaluate a case study involving communication strategy, channel choice and creative content.

• BTEC Higher National Diploma (HND) in Business

  

  Acquire an Honours Degree in Business, Human Resource Management or Marketing via the Pearson BTEC HND in Business route.

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  As we face an increasingly challenging business environment, employers are looking for professionals who can easily find solutions to an array of problems. The BTEC Level 5 Higher National Diploma (HND) in Business (RQF) focuses on developing students as professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world. It is a professional qualification that is recognised as an accepted route into the later stages of a number of UK and foreign university degree qualifications.

  Click to learn more about what is an HND.

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  This Level 5 HND is ideal for those who wish to study at an undergraduate level to pursue or advance their career in business.

  It comprises 15 units; 12 core, and 3 electives specific to your chosen specialism (Management, Human Resources and Marketing). Successful completion of the BTEC Higher National Diploma in Business allows direct entry into our following University of Sunderland qualifications:

  • BA (Hons) Business Management (Top-Up)*
  • BA (Hons) Business and Marketing (Top-Up)*
  • BA (Hons) Business and Human Resources (Top-Up)*

  *These programmes can be completed in 12-18 months.

  Upon completion of the above-mentioned degrees, one can then progress on to:

  • Master of Business Administration (MBA) from the Edinburgh Business School, Heriot-Watt University

  then:

  • Doctor of Business Administration (DBA) from the Edinburgh Business School, Heriot-Watt University

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  Click here to see our full suite of Higher National Diploma programmes, or here for our 2019 academic schedules.

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  CSEC/CXC graduates: your internationally-recognised honours degree is closer than you think. Click to find out how. 

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  Related Courses: 

  • Short Business Courses
  • Short Information Technology Courses
  • Diploma in Applied Business Studies
  • ABE Level 4 Diploma in Business Management
  • BA (Hons) Business Management
  • BA (Hons) Business and Marketing
  • Master of Business Administration
  • Doctor of Business Administration