Course Brief

This unit is designed to develop students’ knowledge and understanding of marketing communications and the techniques used. While they will learn the underpinning theories and frameworks, they will also be able to relate these to realworld examples, including promotions that they are likely to encounter in their daily lives.

  • This course is offered in 50 contact hours.

Upon successful completion of this unit, learners will be able to:

  • Evaluate different marketing channels and how they serve communication objectives.
  • Devise communication objectives and justify appropriate channel selection and integration.
  • Design and produce content appropriate to the channel and communication objectives.
  • Demonstrate the ability to critically evaluate a case study involving communication strategy, channel choice and creative content.