Course Brief

The aim of this unit is to introduce students to a variety of methods organisations use to coordinate their international marketing efforts. Students will critically evaluate the various challenges that organisations face when doing so. This unit will give students the knowledge and ability to work with marketing teams internationally and to study marketing at a higher level.

  • This course is offered in 50 contact hours.

Upon successful completion of this unit, learners will be able to:

  • Demonstrate an understanding of how marketing contributes to business strategies in an international context.
  • Evaluate entry to a selection of international markets and define the key success factors.
  • Investigate how elements of the marketing plan can be adapted or standardised across international markets.
  • Demonstrate an understanding of how to organise and evaluate international marketing efforts (multinational, global, transnational, meta-national, etc.).