Course Brief

This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

  • This course is covered in 50 contact hours

Upon successful completion of this unit, learners will be able to:

  • Explain the role of marketing and how it interrelates with other functional units of an organisation.
  • Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
  • Develop and evaluate a basic marketing plan.