Course Brief

This unit explores the journey from ideas generation through to the launch of a new product or service. It examines the processes behind new product development (NPD) and it also considers the potential risks involved. Through the combination of theory and practice students will develop knowledge and understanding and be able to apply that knowledge within either an organisational or entrepreneurial context.

  • This course is offered in 50 contact hours

Upon successful completion of this unit, learners will be able to:

  • Explain and demonstrate processes involved in new product or service development.
  • Assess the life-cycle stage of the products or services in a company’s portfolio and evaluate whether innovation, adaptation or renovation are needed for the individual products or services.
  • Design and pitch a new/renovated product or service.
  • Demonstrate an ability to critically reflect on the skills of team working, creative development and presentation.