Course Brief
The ability to interpret business data is vital for market success. Not only will this course help you organize and understand the all-important numbers, it will enable you to use those figures to make sound business decisions.
- 45-60 Contact Hours
- Simple uses and misuses of statistics.
- School mathematics applied to management.
- Data communication.
- Data analysis.
- Summary measures.
- Sampling methods.
- Distributions.
- Statistical inference.
- More distributions.
- Analysis of variance.
- Regression and correlation.
- Advanced regression analysis.
- The context of forecasting.
- Time series techniques.
- Managing forecasts.
- MBA with Specialism in Marketing
It takes skill, determination and of course specialist knowledge.
Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.
An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 29th out of 130 UK universities in the Complete University Guide 2021.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
REGISTRATION PERIOD FOR THE JULY 2020 SEMESTER:
- June 27th - July 11th, 2020
SEMESTER STARTS:
- July 13th, 2020
Masters PT July - December 2020 Tuition Schedule
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE
- MSc. Marketing (Continuing Students only)
An MSc for those keen to gain a greater understanding of the role marketing can play in the running of successful businesses and organisations.
This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.
This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 29th out of 130 UK universities in the Complete University Guide 2021.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
EVENTS
REGISTRATION PERIOD FOR THE JULY 2020 SEMESTER:
- June 27th - July 11th, 2020
SEMESTER STARTS:
- July 13th, 2020
Masters PT July - December 2020 Tuition Schedule
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE
