Course Brief

Facebook, Twitter, LinkedIn, blogs of countless themes, the ability to leave comments about news, online stores, file sharing platforms and wikis have become essential elements of daily life. They have also become valuable tools in the way that businesses communicate with their existing and potential audiences. Social media has transformed the way that people and businesses communicate by allowing engagement across multiple channels with greater personalisation and targeted dissemination.

While we are experiencing a time of transformation that generates interesting opportunities, we are also faced with new challenges for organisations and individuals. The rapid grown in social media raises questions about authorship,
authenticity, and privacy, to name but a few. This unit explores this new cultural ecosystem, where we use new practices of communication and social interaction through social media. Upon successful completion of this unit, students will be able to analyse a market to plan and develop strategic communication campaigns through social media.

  • 60

Learning Outcomes
By the end of this unit students will be able to:
1. Explain the key concepts and features of social media in different creative
media practices
2. Discuss the uses of social media and their impact on market and audience
3. Develop a social media strategy for a creative media organisation, based on
client need, market and user research
4. Present a social media plan for a creative media production organisation.

  • BTEC Higher National Diploma (HND) in Creative Media Production

    Employment Focused; Affordable; Globally Recognized Qualifications in Creative Media Production.

    Build and validate your interest, knowledge and skill with the Level 5 Higher National Diploma in Creative Media Production at SBCS. This internationally recognized, practical qualification prepares students for employment in the media sector, in areas such as Radio, Television, Film, Journalism, and Multimedia. Not just focused on the technical side of things, it also covers the business aspects of Corporate Communications and Freelance employment.

    Click to learn more about what is an HND.  

    The programme comprises of 15 units where you can learn and practise a variety of techniques to develop a substantial portfolio of work. This programme also sets the foundation for an exciting career in the creative industries. 

    Graduates of this Level 5 Higher National Diploma will be accepted onto to the final year of our BA (Hons) Mass Communications.