Course Brief

This unit aims to give learners a sound understanding of:
 
  • concepts and processes of strategic development and marketing planning
  • the importance of strategic marketing analysis and research
  • how an organisation determines and achieves its strategic direction
  • implementation, measurement and control of strategic marketing plans
  • strategic marketing for different business contexts
  • the impact of technological advances
  • This course is offered in 50 hours

Assessment method:

  • Written examination (unless otherwise stated). Written examinations are of three hours’ duration.
  • All learning outcomes will be assessed.