Course Brief

In the past 25 years we have seen a rapid diversification in the way that people communicate and consume media. From the initial popularisation of the World Wide Web to present, where accessing the Internet via mobile devices now exceeds that of computers, we now interact with information and data in ways that were unimagined.

The design of web services, apps and other digital delivery systems continues to be a growth market. Among businesses, governments, and individuals there is an increasing awareness of the value and potential of digital design to enhance user experience and provide more effective services.

This unit supports students to explore the design and technical aspects of digital design for web services and mobile apps. Through a consideration of design principles and technologies, students will prototype and develop new systems for the distribution and consumption of information or entertainment. Emphasis is placed on the creative combination of aesthetics and technical skill to produce engaging user experiences, backed up by an awareness of how different devices and platforms meet user needs.


  • This course is offered in 120 contact hours

By the end of this unit students will be able to:

  1. Analyse a client brief to inform the development of a digital design and content strategy.
  2. Develop a digital design product, based on client needs in relation to a digital design and content strategy.
  3. Evaluate user- and market-testing, to refine a digital product toward final release.
  4. Present a finished digital design product, justifying the aesthetic and technical strategies.

Unit level: 5
Credit value: 30

  • BTEC Higher National Diploma (HND) in Art and Design

    The Pearson BTEC Higher National Diploma (HND) in Art and Design is an internationally recognized qualification that prepares students for employment in the design sector in areas such as Web Design, Animation, Marketing, Illustration, Multimedia as well as the business aspects of Corporate and Freelance design.

    Learners will be able to direct their studies to specialize in either Graphic Design, Digital Design or Arts Practice. This programme allows learners to develop a contemporary focus on areas of creative practice relevant to their chosen career path.

    Pearson is the largest International awarding body approved by the UK government; it has the widest range of UK academic and vocational qualifications available to schools, colleges and organizations worldwide; operating in over 110 countries, over two million people study for Pearson qualifications in over 7000 centres annually.

    Graduates will be able to gain direct access to the extended final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.