Programme Brief

Employment Focused. Affordable. Globally Recognized Qualifications in Art and Design.

Build and validate your interest, knowledge and skill in creative design processes with the Level 5 Higher National Diploma in Art and Design (Digital Design) at SBCS. This internationally recognized, practical qualification prepares students for employment in the design sector, in areas such as Web Design, Animation, Marketing, Illustration and Multimedia. Focusing not only on the creative side of art and design, but this programme also covers the business aspects of the Corporate and Freelance sector.

Click to learn more about what is an HND.

The programme comprises 14 units where you will learn and practise a variety of techniques to develop a substantial portfolio of work, as well as set the foundation for an exciting career in the creative industries. 

Graduates of this Level 5 Higher National Diploma are accepted onto to the final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.

  • 2 years
  • Champs Fleurs

Students applying for the BTEC HND in Art & Design (Digital Design) must satisfy one of the following requirements:

  • Successful completion of the SBCS Diploma in Media and Graphic Design
  • 18 years and over with 2 A’ Levels or CAPE equivalent
  • 18 years and over with Level 3 Certificate or ABE Diploma (Level 4) or any equivalent qualification
  • 21 years and over with 2 years relevant working experience and 4 O’ Levels inclusive of English

* Part-time students will also be required to attend a co-requisite course at the start of the programme. In addition, all PT applicants will be required to submit a portfolio of creative work to assess their proficiency during the delivery of the Introduction to BTEC (co -req course) in the opening semester. Applicants without a portfolio will receive special advisement to provide further guidance regarding the requirements of the programme.

Suitable items for submission will include a wide range of items of traditional, digital or experimental media including, drawing, painting, developmental and conceptual sketches, photography, sculpture, jewellery, film, websites, publications, and other relevant media or artwork. Portfolio reviews will assess originality, use of materials and media, and visual literacy. New intakes for the programme starts in September (full-time) and October (part-time) of each year.

The next intake for this offering will be  January 23, 2024. Registration is currently open and the registration deadline is December, 2023. For more details on fees and courses, download the Programme Brief.

Learners must specify upon registration their intended area of specialism :

  • Graphic Design
  • Digital Design
  • Arts Practice


Step 1 – Confirm your eligibility. Forward soft copies of the following to

  • original certificate of CSEC/CXC results
  • A detailed résumé and/or job letter where applicable.
  • One form of identification (Birth Certificate / National ID card / Passport) – must be valid for at least 6 months.

Administration must confirm of your eligibility before you apply.

Step 2 – Complete the Online Programme Registration Form and click submit.

Step 3 – Once the form has been completed, please proceed to make your payment via any of the following options below.

Option 1: Payment can be made via Direct deposit / Online bank transfer. Please click here for further instructions regarding the banking options available.

Please note that online bank transfers can be done from the following banking institutions – Republic Bank, Royal Bank, First Citizens Bank and Scotia Bank.


Option 2: WI Pay (Credit Card) – If you wish to utilize this method, please forward an email to the Centre for Media, Communication & Design indicating if you would be paying the full cost or whether you would like to access any of our payment plan options. Once this is confirmed, an invoice will then be forwarded via email.

Note: If an Acceptance Letter is required after registration, kindly note that such requests usually take three (3) working days to process.

For further information, please send an email to the Centre for Media, Communication & Design. 


868 6663 7227 ext. 1043 – 1046

Email: for more details.

This programme will be assessed by a series of theoretical and practical assignments.

Aims and Objectives

  • Develop an understanding of art and design through the interrelation of theory and practice;
  • Encourage the integration of creative technical and professional problem solving skills;
  • Select, educate and develop well-rounded, self-motivated individuals with specific professional creative skills;
  • Enable students to study and develop an individual vision and creative philosophy;
  • Provide the necessary personal/interpersonal skills to enable graduates to operate efficiently within professional and social environments;
  • Reflect the ethical, environmental and social consequences of art and design in professional work.


Programme Content

The BTEC Higher National Diploma (HND) in Art and Design can be earned in 2 years on a full-time basis or 2 years and 8 months on a part-time basis. Students are required to complete a total of fourteen (14) units based on their area of specialism to be awarded certification. Assessments within the programme are done exclusively through coursework.  




Graphic Design

Digital Design

Arts Practice

Mandatory Units

Professional Development

Contextual Studies

Individual Project (Pearson-set)

Techniques and Practices

Professional Practice

Applied Practice Collaborative Project (Pearson-set)

Specialist Units

Screen-based Practices

Media Practices


Material Practices

Graphic Design Practices

Digital Design Practices

Art/Craft Production

Advanced Graphic Design Studies

Advanced Digital Design Studies

Advanced Art Practice Studies

Supporting Units

Branding and Identity

User-testing for Design

Conceptual Practice

Visual Narratives

Communication in Art and Design

Visual Narratives

Web Design

Digital Animation

Art Direction