Course Brief

The module aims to be integrative and cumulative in that it draws together the purposes and methodologies of the functional areas of business policy and strategy which are usually studied separately and to show how they contribute to the overall purposes and aims of the organisation.

This synthesis is usually considered in relation to the environment in which the organisation exists and with reference to a timescale projected into the future, the challenge for the student is to analyse complex organisations and their environments as well as the relationships between the two and evaluate models and methodologies against observations of the practices of real organisations.

The module reflects the process of strategic management and the key schools of strategy in the context of stable or shifting, national and global environments.


  • 40 Contact Hours

Upon successful completion of this module, students will have demonstrated:

Knowledge
K1. Understanding of the origins and various approaches to strategy.
K2. Understanding of the complexity of the relationships between the organisation and its environment.
K3. Understanding of international/global strategic thinking.
K4. Understanding of the application of strategy ideas in practice.

Skill
S1. The ability to analyse the complexity of organisations and their environments.
S2. The ability to synthesise earlier, diverse and possible piecemeal studies of the organisation and assimilate new theoretical models and offer solutions relative to strategic issues.
S3. The ability to evaluate existing models and methodologies against observations of the practices of real organisations.

The assessment will be one individual assignment of 3000 words. All learning outcomes will be assessed.

  • BA (Hons) Business and Marketing

     

                                                   

    In today’s fast-paced, global environment, marketing is crucial to the commercial success of any business. The University of Sunderland’s BA (Hons) Business and Marketing Top-up degree is a balance of focus, that combines both business subjects and a marketing specialism to prepare students for employment in a diverse range of careers in both disciplines. Studying business and marketing together grants a unique understanding of organisations and their management, and the varied ways marketing is used to determine and demonstrate the quality and usefulness of products, brands and services.

    The BA (Hons) Business and Marketing programme can be earned in 18 months. As a graduate of this course you'll have excellent skills and knowledge in marketing management, planning and strategy and digital marketing.

     

    Next Step

    Expand your potential; go beyond your University of Sunderland's BA Honours.

    BA graduates can seamlessly progress to one of our Edinburgh Business School, Heriot-Watt University MBA or MSc. programmes, which we have been offering for over 24 years.

  • BA (Hons) Business Management

     

                                                                    

    The BA (Hons) Business Management course allows you to benefit from Sunderland’s teaching of business and management without leaving your home region.

    The content of the course mirrors the Sunderland-based equivalent course Business Management. This course builds on your existing knowledge and prepares you for managerial roles and professional roles in sales, finance, general business and the public sector. You will undertake three broad-based modules related to project management, strategic management and the latest developments in business management.

    You will also study specialist modules that cover Marketing Strategy, Human Resources and Management Accounting. This course is based at study centres, which makes it distinct from our course with the same title that is based at the University of Sunderland. Courses delivered at study centres share the same ethos, material and approach as those delivered at Sunderland itself.

    This course is an outstanding way to gain the benefits of an education from our University without having to move to Sunderland.

    Sunderland has a strong record in business and management studies, with The Guardian University Guide 2015 naming the University as No.1 in North East England for Course Satisfaction and Student Satisfaction with Teaching in these subjects.

     

    Alumni Voice

    Don't just take our word for it; read what our graduates have to say about pursuing BABM at SBCS!

     

    Next Step

    Expand your potential; go beyond your University of Sunderland's BA Honours.

    BA graduates can seamlessly progress to one of our Edinburgh Business School, Heriot-Watt University MBA or MSc. programmes, which we have been offering for over 24 years.