Course Brief

Although the creative industries are a very broad sector, including many different forms of art and design practice, there are many techniques and processes that are at the core of these diverse practices. The skills and techniques that underpin art and design practice are the key to developing a strong personal approach to the development of ideas and execution of work.

Through this unit students will explore the critical facets of art and design practice that will enable any project. Through the development of skills associated with brief analysis and writing, research, experimentation an testing, and presentation students will begin the process of establishing the grounding for future development of their own practice and further their study.

One successful completion of this unit students will have an awareness of a standard approach to the development and execution of work in the creative industries. In addition, they will have the basis upon which to develop their own approach to future projects.


  • This course is offered in 60 contact hours

By the end of this unit students will be able to:

  1. Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
  2. Explore concepts, materials and processes through experimentation and testing.
  3. Present a body of work that includes evidence of development process, as well as final outcomes.
  4. Assess own process and outcomes, based on reflection and feedback of others.

Unit type: Core
Unit level: 4
Credit value: 15

  • BTEC Higher National Diploma (HND) in Art and Design

    The Pearson BTEC Higher National Diploma (HND) in Art and Design is an internationally recognized qualification that prepares students for employment in the design sector in areas such as Web Design, Animation, Marketing, Illustration, Multimedia as well as the business aspects of Corporate and Freelance design.

    Learners will be able to direct their studies to specialize in either Graphic Design, Digital Design or Arts Practice. This programme allows learners to develop a contemporary focus on areas of creative practice relevant to their chosen career path.

    Pearson is the largest International awarding body approved by the UK government; it has the widest range of UK academic and vocational qualifications available to schools, colleges and organizations worldwide; operating in over 110 countries, over two million people study for Pearson qualifications in over 7000 centres annually.

    Graduates will be able to gain direct access to the extended final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.