Typography has a long history that can be traced through the Middle East and East Asia; the development of letter punches, the use of stone, clay, wood and then cast metal type in the fifteenth century Rhine valley. With the introduction of phototypesetting and then; in recent years, digital type, typography has moved from a skilled niche activity to one that is accessible to anyone with a computer.
Typography includes the processes of making type legible (judged by the ability of the viewer to recognise different characters, or letters), readable (the viewer’s ability to take in the meaning of sentences and paragraphs, by factors such as the distinction between different letters, line length, margins and the spaces between letters and between lines) and of communicating ideas or feelings (by factors such as the weight of letter, variety of width, height and curve in elements such as the stem). Taken together, these processes aim to order text that is fit for its intended purpose, communicates an appropriate message and is of itself interesting to look at.
The aim of this unit is to raise awareness of techniques and processes of typography in both print and digital forms, to understand the current terminology and to creatively explore skills within graphic design, which are then applied within a typography brief.
On successful completion of this unit students will appreciate some of the subtleties in creating and applying typography successfully and will have experienced and developed knowledge of fundamental skills necessary to progress to higher level study and commercial practice.
- This course is offered in 60 contact hours
By the end of this unit students will be able to:
- Investigate the application of typographic practice in print and digital workflows.
- Explore typographic technologies and processes in specific contexts.
- Apply typographic principles and processes in meeting a brief.
- Present finished typographic outputs, for print and digital workflows.
Unit level: 4
Credit value: 15
- BTEC Higher National Diploma (HND) in Art and Design
The Pearson BTEC Higher National Diploma (HND) in Art and Design is an internationally recognized qualification that prepares students for employment in the design sector in areas such as Web Design, Animation, Marketing, Illustration, Multimedia as well as the business aspects of Corporate and Freelance design.
Learners will be able to direct their studies to specialize in either Graphic Design, Digital Design or Arts Practice. This programme allows learners to develop a contemporary focus on areas of creative practice relevant to their chosen career path.
Pearson is the largest International awarding body approved by the UK government; it has the widest range of UK academic and vocational qualifications available to schools, colleges and organizations worldwide; operating in over 110 countries, over two million people study for Pearson qualifications in over 7000 centres annually.
Graduates will be able to gain direct access to the extended final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.