Programme Brief


In today’s fast-paced, global environment, marketing is crucial to the commercial success of any business. The University of Sunderland’s BA (Hons) Business and Marketing Top-up degree is a balance of focus, that combines both business subjects and a marketing specialism to prepare students for employment in a diverse range of careers in both disciplines. Studying business and marketing together grants a unique understanding of organisations and their management, and the varied ways marketing is used to determine and demonstrate the quality and usefulness of products, brands and services.

The BA (Hons) Business and Marketing programme can be earned in 18 months on a Part Time basis.  As a graduate of this course, you will have excellent skills and knowledge in marketing management, planning, strategy and digital marketing.

Our other Business degree options include:

Next Step

Expand your potential; go beyond your University of Sunderland BA Honours degree.

BA graduates can seamlessly progress to one of our Edinburgh Business School, Heriot-Watt University MBA or MSc. programmes, which we have been offering for over 24 years.

Related Courses:

  • 18 months (Part Time)
  • Champs Fleurs

The typical entry requirement is successful completion of a Level 5 qualification in a Business discipline such as:

  • Pearson
  • ABE Diploma 
  • **COSTAATT Associate Degree:
    1. Management
    2. Marketing
  • **ROYTEC Associate Degree – Business Management
  • **UWI Associate of Science – Business Management
  • 240 credits or equivalent of a recognised UK undergraduate award in a relevant subject

We will consider applications from applicants who do not hold one of the qualifications in the list above but do hold an equivalent professional qualification at Level 5.

** Applications will be assessed on an individual basis by the University of Sunderland for eligibility onto the programme. Please note that a module in marketing or a related subject area must be studied as part of the entry qualification.

The BA (Hons) Business and Marketing Top Up Degree programme comprises of six modules and tuition for these are available via Part Time mode.

Our intakes are March and September of each year.


*Please Note: The University of Sunderland can decline acceptance of an application, which does not meet the standard entry requirement for this programme. The application fee paid is non-refundable.

Call: (868) 663-SBCS (7227)

Ext. 1044-1047 to speak with a Course Administrator.

You can also visit the University’s website at for more information.

Email: for more details.

Other programmes offered from the University of Sunderland:

BA (Hons) Business Management

BA (Hons) Business and Human Resources