Course Brief

The Strategic Marketing course aims to provide students with the necessary tools and frameworks to enable them to make proactive marketing decisions that take best advantage of the conditions in which the firm finds itself.

  • This course is offered in 40 - 50 contact hours.

On completion of this course students will be able to:

• Demonstrate a strategic, global and ethically informed understanding of the marketing management process, taking account of established and emerging practices in digital marketing.
• Show critical awareness of the analytical processes used to evaluate market opportunities and propose appropriate marketing strategies to achieve competitive advantage in a variety of global and dynamic market contexts.
• Understand the activities and organisational structures, including networking and partnerships, required to implement, monitor and measure the performance of marketing strategies.
• Use evidence-based and data mining techniques to creatively segment and target markets as well as position products/ services against market needs and competitive offerings.
• Develop integrated marketing strategies as well as evaluate and propose appropriate activities and organisational structures to implement and control the chosen strategy effectively.
• Ability to undertake structured, critical analysis of marketing problems and opportunities and develop appropriate marketing strategies in a variety of contexts.
• Ability to propose, plan and integrate creative marketing programmes.
• Use a range of verbal, numerical and graphical data to formulate, implement and measure the success of marketing strategies.

The course is assessed by final examination, accounting for 100% of the overall mark.

In this exam, you will prepare a Strategic Marketing Plan (SMP) for an organisation of your choice. This could be for your own organisation or it could be for an organisation you are familiar with. You will complete the plan to a template comprising four sections:

• Analysis
• Planning
• Implementation
• Feedback and Control

which together make up a cohesive SMP. There will be a checklist of points in each section, all of which must be addressed.
The first three sections ‘Analysis, Planning and Implementation’ will each be worth 30% of your final mark, the last section, ‘Control’, will be worth 10%. The pass mark is 50%.
To bring authenticity to the assessment, in the exam you will be given an unforeseen ‘last minute’ scenario which you must take account of in your SMP.
To help you write your SMP in the exam, you are allowed to bring notes with you. Notes must be no more than two sides only of A4 paper (handwritten or typed) and will be checked at the exam centre before starting your exam.

  • The Strategic Marketing course aims to provide students with the necessary tools and frameworks to enable them to make proactive marketing decisions that take best advantage of the conditions in which the firm finds itself.

  • The Strategic Marketing course aims to provide students with the necessary tools and frameworks to enable them to make proactive marketing decisions that take best advantage of the conditions in which the firm finds itself.

  • MBA with Specialism in Strategy

     

                  

     

    It takes skill, determination and of course, specialist knowledge.

    The globally recognized Edinburgh Business School, Heriot-Watt University specialist MBAs, offered via SBCS GLI, Trinidad, give you just that depth of understanding.

    This ACTT-recognised MBA with specialism in Strategy programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Strategy. All courses are industry-relevant and practical in nature and taught by excellent and experienced lecturers. 

    This programme is designed for individuals who are, or intend to become, Senior Managers, holding substantive positions in large public or private sector organisations.

    Students are drawn to this popular MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects. 

    Our flexible programme structure and affordable payment plans are ideal for anyone wishing to attain a high-quality Master’s qualification. 

    Assessments for all courses are currently facilitated via Timed Online Coursework. No assignment or final thesis is applicable for this programme.

     

    About Heriot-Watt University

     

     

    Overview of the MBA and MSc pathways

     

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 50 out of 130 UK Universities in the highly regarded 2024 UK University League Table. In addition, Heriot-Watt is ranked in the top 300 universities worldwide  by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners (ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year.

     

    EVENTS

    • Registration for the January 2024 semester commences on November 6th,2023
• The January 2024 semester starts on January 14th,2024

    • The Online Master's Information Session will be held on November 25th,2023 | 10:00 am - 12:00 pm

Join us for an interactive session to obtain detailed insight into our industry respected Master's programmes.
Meet our experienced Faculty and hear from our Alumni on their journey to success.
You will be given the opportunity to directly engage lecturer, alumni and administrative staff with your questions and/or queries.

Book your space today! Email us at Masters@sbcs.edu.tt indicating your full name, email address and contact number.

     

    MASTER'S ONLINE TUITION SCHEDULE: JANUARY 2024

     

     
  • MBA with Specialism in Finance

     

     

    It takes skill, determination and of course, specialist knowledge.

    The globally recognized Edinburgh Business School, Heriot-Watt University specialist MBAs, offered via SBCS GLI, Trinidad, give you just that depth of understanding.

    The ACTT-recognised MBA with specialism in Finance programme encompasses eight core courses and three specialist courses in Finance. All courses are industry-relevant and practical in nature and taught by excellent and experienced lecturers. 

    Your MBA with Finance Specialism is designed with Finance professionals in mind, and those who want to strengthen their knowledge and boost their career.

    Students are drawn to this popular MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects. 

    Our flexible programme structure and affordable payment plans are ideal for anyone wishing to attain a high-quality Master’s qualification. 

    Assessments for all courses are currently facilitated via Timed Online Coursework. No assignment or final thesis is applicable for this programme.

     

    About Heriot-Watt University

     

     

    Overview of the MBA and MSc pathways

     

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 50 out of 130 UK Universities in the highly regarded 2024 UK University League Table. In addition, Heriot-Watt is ranked in the top 300 universities worldwide  by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners (ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year.

     

    EVENTS

    • Registration for the January 2024 semester commences on November 6th, 2023
• The January 2024 semester starts on January 14th, 2024

    • The Online Master's Information Session will be held on November 25th, 2023 | 10:00 am - 12:00 pm

Join us for an interactive session to obtain detailed insight into our industry respected Master's programmes.
Meet our experienced Faculty and hear from our Alumni on their journey to success.
You will be given the opportunity to directly engage lecturer, alumni and administrative staff with your questions and/or queries.

Book your space today! Email us at Masters@sbcs.edu.tt indicating your full name, email address and contact number.

     

    MASTER'S ONLINE TUITION SCHEDULE: JANUARY 2024

     

    For further information

    ACCESS JANUARY 2024 PROSPECTIVE UPDATES

     

    View other EBS Heriot-Watt University Master's Degrees

  • Master of Business Administration - MBA

     

                  

     

     

    An MBA for tomorrow's leaders, today!

    The globally recognized Edinburgh Business School, Heriot-Watt University MBA programme, offered via SBCS GLI, Trinidad, covers key management disciplines, including people skills, marketing, financial decision making, project management and strategy. 

    Students are drawn to this popular MBA programme by its academic rigour, its intellectual challenge, its flexibility and its proven ability to greatly enhance student career prospects. 

    This ACTT-recognised MBA encompasses nine courses which are all industry-relevant and practical in nature and taught by excellent and experienced lecturers. 

    Our flexible programme structure and affordable payment plans are ideal for anyone wishing to attain a high-quality Master’s qualification. 

    Assessments for all courses are currently facilitated via Timed Online Coursework. No assignment or final thesis is applicable for this programme.

     

    About Heriot-Watt University

    Founded in 1821, Heriot-Watt has a rich heritage and is valued for its pioneering research informed by the global needs of business and industry.

    Heriot-Watt University is ranked among the top 50 out of 130 UK Universities in the highly regarded 2024 UK University League Table. In addition, Heriot-Watt is ranked in the top 300 universities worldwide by the Times Higher Education World University Rankings.

    The university has five campuses across the world: Edinburgh, Scottish Borders, Orkney, Dubai and Malaysia, as well as 53 Approved Learning partners (ALPs) and educational collaborative partners in 150 countries.

    In 2018, the UK Times and The Sunday Times Good University Guide named Heriot-Watt University as the International University of the Year.

     

    SBCS GLI Events

    Upcoming January - May 2025 Semester:

• Registration begins November 2nd, 2024

• Semester begins January 12th, 2025


    
Email us at Masters@sbcs.edu.tt.

     

    MASTER'S ONLINE TUITION SCHEDULE: JANUARY 2025

     

    For further information

    ACCESS OUR JANUARY 2025 PROSPECTIVE UPDATES

  • The Strategic Marketing course aims to provide students with the necessary tools and frameworks to enable them to make proactive marketing decisions that take best advantage of the conditions in which the firm finds itself.

  • The Strategic Marketing course aims to provide students with the necessary tools and frameworks to enable them to make proactive marketing decisions that take best advantage of the conditions in which the firm finds itself.