Typography has a long history that can be traced through the Middle East and East Asia; the development of letter punches, the use of stone, clay, wood and then cast metal type in the fifteenth century Rhine valley. With the introduction of phototypesetting and then; in recent years, digital type, typography has moved from a skilled niche activity to one that is accessible to anyone with a computer.
Typography includes the processes of making type legible (judged by the ability of the viewer to recognise different characters, or letters), readable (the viewer’s ability to take in the meaning of sentences and paragraphs, by factors such as the distinction between different letters, line length, margins and the spaces between letters and between lines) and of communicating ideas or feelings (by factors such as the weight of letter, variety of width, height and curve in elements such as the stem). Taken together, these processes aim to order text that is fit for its intended purpose, communicates an appropriate message and is of itself interesting to look at.
The aim of this unit is to raise awareness of techniques and processes of typography in both print and digital forms, to understand the current terminology and to creatively explore skills within graphic design, which are then applied within a typography brief.
On successful completion of this unit students will appreciate some of the subtleties in creating and applying typography successfully and will have experienced and developed knowledge of fundamental skills necessary to progress to higher level study and commercial practice.
- This course is offered in 60 contact hours
By the end of this unit students will be able to:
- Investigate the application of typographic practice in print and digital workflows.
- Explore typographic technologies and processes in specific contexts.
- Apply typographic principles and processes in meeting a brief.
- Present finished typographic outputs, for print and digital workflows.
Unit level: 4
Credit value: 15
- BTEC Higher National Diploma (HND) in Art and Design (Digital Design)
Employment Focused. Affordable. Globally Recognized Qualifications in Art and Design.
Build and validate your interest, knowledge and skill in creative design processes with the Level 5 Higher National Diploma in Art and Design (Digital Design) at SBCS. This internationally recognized, practical qualification prepares students for employment in the design sector, in areas such as Web Design, Animation, Marketing, Illustration and Multimedia. Focusing not only on the creative side of art and design, but this programme also covers the business aspects of the Corporate and Freelance sector.
The programme comprises 14 units where you will learn and practise a variety of techniques to develop a substantial portfolio of work, as well as set the foundation for an exciting career in the creative industries.
Graduates of this Level 5 Higher National Diploma are accepted onto to the final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.